02.26.24
Natural haircare brand Briogeo has forged a partnership with Cosmo Prof, a leading distributor of professional beauty products and education.
Beginning Monday, Feb. 26, Briogeo will launch in 500 Cosmo Prof locations in key markets nationwide and on CosmoProfBeauty.com.
For more than a decade, the brand, founded by CEO Nancy Twine, says it has set the standard for clean hair care with natural, effective products and inclusivity at its core. Briogeo's entry into Cosmo Prof marks the brand's continued expansion and support of the professional community nationwide. The partnership will enable Briogeo to connect with more stylists through Cosmo Prof's salon network
"We are so excited to deepen our commitment to the stylist community and to expand our presence in salons through this strategic partnership with Cosmo Prof," said Twine. "When we launched into the professional channel last year, our goal was to build affinity and trust with hairstylists, and we have so much confidence in Cosmo Prof as a new key partner to help us achieve those goals while growing our distribution."
Salon-Specific Education Programs and More
To complement an expanded distribution and presence in the professional channel, Briogeo plans to roll out salon-specific education programs, from advanced certifications to new digital courses. As a pioneer in scalp care, Briogeo has prioritized a unique suite of service business efforts to support stylists in building their salon scalp authority. Additional education and resources will empower stylists to build on their expertise and business in clean repair treatments, the brand says.
Briogeo showcased its best-sellers Don't Despair, Repair; Scalp Revival; Destined for Density; Superfoods; Curl Charisma; and Farewell Frizz lines at Cosmo Prof stores and online.