02.29.24
Garnier Fructis is taking strides to provide professional-strength technology that reverses up to one year of visible damage in one use with the launch of the Garnier Fructis Hair Filler product line, said the Happi Top 30 company.
Inspired by the power of skin fillers, the launch showcases both "hair repair science and robust marketing" support, said the brand.
At the forefront of the collection is the Pre-Shampoo Bonding Inner Fiber Repair Treatment – a five-minute pre-shampoo rinse-out treatment formulated to repair the hair cuticle's damage to smoothness.
This treatment serves as the first step of a customizable system of shampoo, conditioner and repair serum, each meticulously crafted to cater to individual hair types and desired outcomes.
The Fructis Hair Filler line consists of three collections: Strength Repair with Vitamin C, Moisture Repair with Hyaluronic and Color Repair with Ceramide.
In addition to the content series, Charli is highlighted as the brand's primary advocate in supplementary advertising campaigns spanning a range of verticals.
Inspired by the power of skin fillers, the launch showcases both "hair repair science and robust marketing" support, said the brand.
At the forefront of the collection is the Pre-Shampoo Bonding Inner Fiber Repair Treatment – a five-minute pre-shampoo rinse-out treatment formulated to repair the hair cuticle's damage to smoothness.
This treatment serves as the first step of a customizable system of shampoo, conditioner and repair serum, each meticulously crafted to cater to individual hair types and desired outcomes.
The Fructis Hair Filler line consists of three collections: Strength Repair with Vitamin C, Moisture Repair with Hyaluronic and Color Repair with Ceramide.
Influencer Campaign
To launch Fructis Hair Filler, Garnier is engaging TikTok entrepreneur Charli D'Amelio for a content series. It features Charli across seven episodes alongside Board-Certified Dermatologist Dr. Muneeb Shah.In addition to the content series, Charli is highlighted as the brand's primary advocate in supplementary advertising campaigns spanning a range of verticals.