03.04.24
Gen Z-centric Bubble Skincare is breaking into its next phase of growth, expanding distribution and shelf space in Ulta, CVS and Walmart.
Bubble – which was launched in 2020 with input from a community that has since grown to over 25,000 young people and some celebrities – will be growing its footprint in Ulta with a second shelf and expanded SKU and assortment count, launching at all 6,500 CVS doors.
The brand, founded by Entrepreneur Magazine’s 100 Women of Influence Shai Eisenman, will also be increasing its points of distribution in Walmart by more than 25%, the company said.
The brand, founded by Entrepreneur Magazine’s 100 Women of Influence Shai Eisenman, will also be increasing its points of distribution in Walmart by more than 25%, the company said.
As previously reported in Happi, Bubble launched in 200 Boots UK stores last month and introduced two new face serums at the start of 2024.
Last year alone, Bubble Skincare launched eight new products, growing its portfolio to over 18 SKUs. The slate of new products included two spot treatments for acne and a sunscreen duo featuring mineral and tinted daily sunscreens.
Bubble reported it has a current 89% retention rate for its products.
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