03.07.24
Olay is rolling out what it says is its biggest breakthrough in cleansing and skincare. The new Olay Indulgent Moisture Body Wash collection has a proprietary multi-layer formula that provides an indulgent lather while also delivering rich moisturizers and vitamin B3, according to Procter & Gamble. The brand says it visibly transforms skin from dull and dry to hydrated and glowing in just 14 days.
“Olay’s Indulgent Moisture Body Wash was designed with our latest body wash technology to not only provide women with cleansing and skincare benefits, but a luxurious, sensorial experience that boosts her confidence and sets the tone for how she shows up every day,” said Dr. Maiysha Jones, principal scientist, North America Personal Care at Procter & Gamble. “The innovative, dual-phased formula allows for the optimal performance of each ingredient, ensuring an unforgettable shower experience.”
The formula has a hick, buttery texture that delivers a bubble bath-like lather that allows the skincare ingredients to deposit and penetrate the skin easily. The collection includes five luxurious scents designed by Olay’s proprietary in-house perfumery team—Rose and Cherry Crème, Caribbean Guava and Coconut Oil, Elderberry and Almond Cream, Moonflower and Neroli Oil and Mango Butter and Vanilla Orchid.
“A shower should be more than just a place to get clean. For many women, it’s an escape from life’s stressors, a place to process various emotions, and a respite from the ups and downs of daily life,” said Kate DiCarlo, Senior communications director, personal care portfolio, Procter & Gamble. “Our new Indulgent Moisture Body Wash was designed with the idea that our shower routines can be transformative–mentally, physically & emotionally–delivering healthy, glowing skin to help you shine with confidence from the inside out.”
The collection is available at major retailers nationwide.
“Olay’s Indulgent Moisture Body Wash was designed with our latest body wash technology to not only provide women with cleansing and skincare benefits, but a luxurious, sensorial experience that boosts her confidence and sets the tone for how she shows up every day,” said Dr. Maiysha Jones, principal scientist, North America Personal Care at Procter & Gamble. “The innovative, dual-phased formula allows for the optimal performance of each ingredient, ensuring an unforgettable shower experience.”
The formula has a hick, buttery texture that delivers a bubble bath-like lather that allows the skincare ingredients to deposit and penetrate the skin easily. The collection includes five luxurious scents designed by Olay’s proprietary in-house perfumery team—Rose and Cherry Crème, Caribbean Guava and Coconut Oil, Elderberry and Almond Cream, Moonflower and Neroli Oil and Mango Butter and Vanilla Orchid.
“A shower should be more than just a place to get clean. For many women, it’s an escape from life’s stressors, a place to process various emotions, and a respite from the ups and downs of daily life,” said Kate DiCarlo, Senior communications director, personal care portfolio, Procter & Gamble. “Our new Indulgent Moisture Body Wash was designed with the idea that our shower routines can be transformative–mentally, physically & emotionally–delivering healthy, glowing skin to help you shine with confidence from the inside out.”
The collection is available at major retailers nationwide.