03.22.24
Eco haircare brand Rhyme & Reason is coming up roses with a scalp serum powered by trendy hair care ingredient rosemary oil.
Thanks to red-hot hashtag #scalpcare on TikTok fueling its growth, Rhyme & Reason's high-performance formulations now contain rosemary scalp serum.
Coupled with TikTok’s display of the trend, a recent survey provided by the brand determined that 75% of US consumers felt a healthy scalp is as important as healthy hair. This proved to be another driver in the R&D process.
As a result, Rhyme & Reason formulated some of its shampoos and conditioners with rosemary scalp serum to care for both hair and scalp.
Expert trichologist and Rhyme & Reason brand ambassador, Angela Onuoha, likened the health of the scalp to the soil in the ground.
“The scalp is the soil that our hair grows on, so making sure that the soil (our scalp) is healthy and nutrient rich contributes to healthier hair,” she said. “The rosemary scalp serum does a great job at both nourishing and hydrating the scalp.”
Quench & Curl To Wave Revival
The brand's collection is made up of five regimes: Quench & Curl to keep curl and coil patterns moisturized and defined; Nourish & Smooth, to nourish and help tame frizz; Volume & Body to make hair appear instantly thicker and fuller; Wave Revival to revive, define and enhance natural waves; and Hydrate & Repair to hydrate and help repair dry, damaged hair.
Following success with its exclusive launch retail partner Target, Rhyme & Reason has plans to expand in the US, with new retail listings in 2024 in CVS, Kroger, Giant Eagle, and Rite Aid. This year's impressive retail expansion will mean a 330% increase in distribution, to more than 8500 doors.
Rhyme and Reason's formulas are made from over 92% naturally derived ingredients; its bottles and caps are made with 100% recycled plastic.
Rhyme & Reason are available to shop in Target, CVS, Kroger, Giant Eagle and Rite Aid for $8.99 each.