03.27.24
Men's grooming brand American Crew has partnered with Florida State Athletics (FSU) alongside their new brand expression, Campus, to commemorate 30 years in the men's grooming industry.
Influenced by classic collegiate aesthetics, standards of excellence and culture, this dynamic initiative marks what officials call a “significant” shift for the brand.
The brand's partnership with FSU aims to encourage men to experience and learn about grooming in an interactive way. Tapping into the younger demographic at select high-engagement locations and events alike, American Crew's Campus x FSU tour will kick-off on April 19 and 20 at FSU's spring game with American Crew's on-site mobile barber truck. From interactive workshops and styling makeovers to product sampling, American Crew will introduce brand-immersive experiences with FSU that will engage, entertain, and promote community among grooming enthusiasts.
Meaningful Engagement in Men’s Grooming
"As a leader in the men's grooming industry for three decades, it is vital for American Crew to remain dynamic and consistently engage with our audience,” said Jacqueline Mandaro, general manager, American Crew North America. “By broadening our user base and establishing connections during pivotal life moments, American Crew aims to position itself as the destination for inspiration, education, and meaningful engagement in the realm of men's grooming.”
The relationship between Florida State Athletics and American Crew is managed by multimedia rightsholder Seminole Sports Properties, the locally-based team of Learfield – the media, and technology company powering college athletics.
"We're excited to introduce the American Crew brand to our passionate fanbase," said Seminole Sports Properties General Manager Caleb Swann. "Early in our conversation with American Crew, it was clear that their team had a tremendous amount of creativity and passion, which will allow us to bring fun, interactive fan engagement to our events. We look forward to enhancing the gameday experience for Nole fans both locally in Tallahassee and throughout the state with this unique partnership."
American Crew's comprehensive portfolio is reportedly one of the largest in the men's grooming space with products for every hair type, texture, diversity and "desired result." With Campus, the brand says it reinforces its commitment to education with the launch of an interactive and comprehensive digital hub on AmericanCrew.com.