04.15.24
Kenra Professional has introduced a new range of shampoos and conditioners.
The Henkel-owned brand's line reintroduces moisture, volume, violet, color protecting, and clarify (shampoo only). The reintroduction is a culmination of outreach to nearly 7,000 stylists and beauty lovers about what they feel is most meaningful in hair care.
The new care products feature a vegan peptide which is known for its protective properties, leaving hair supple and shiny, per marketers. Alongside the vegan peptide, each of the five new formulas contains vitamins E and D, and PhytoSqualane.
The Line
The new Kenra Care line consists of five color-safe and vegan variations for bespoke treatment:
Moisture – boosts hydration and doubles the shine with cactus flower;
Volume – provides 45% increased volume and fullness with bamboo extract;
Violet – eliminates brassy tones while replenishing moisture with lavender extract;
Color Protecting – preserves color and vibrancy up to 40 washes with moringa leaf extract; and
Clarify – cleanses to help remove impurities like mineral deposits, metal ions, hard hold stylers, and silicones with willow bark extract.
In addition to the new formulation, the packaging has been updated to suit an on-the-go lifestyle with travel caps that allow for optimized packing, shipping, and sustainability advantages.
Kenra Professional's Care line retails for $21-$46 and will be available at Ulta Beauty stores, ULTA.com, Amazon and top salons nationwide this month.