04.25.24
Sephora has officially launched Drunk Elephant across all its online channels and 250 brick-and-mortar stores in Mainland China, with a plan to expand to 300 stores by the end of the year.
"As brand launches go, this year will be a momentous one for Sephora as we leverage our global resources to diversify our brand and product offering in this key market," said Alia Gogi, Asia president at Sephora. "From clean and sophisticated to accessible and luxurious, we are committed to curating the most globally sought-after brands to localize and exclusively introduce them to our avid beauty community in China."
With the exclusive launch of Drunk Elephant via Sephora's omnichannel touchpoints, consumers can discover the brand's unique "ingredient-elimination" skincare philosophy, along with an array of award-winning products including the Protini Polypeptide Cream; Virgin Marula Facial Oil; and B-Hydra Hydration Serum.
Drunk Elephant is now available in Sephora across the major cities of Beijing, Shanghai, Guangzhou and Chengdu, Sephora's digital and e-commerce platforms, and the brand’s storefront on TMall.