05.08.24
Verb Products has introduced the Curl Defining Mask alongside its newly reformulated Curl Collection.
The new product range is clinically proven to increase curl definition for waves, curls and coils.
Curl Defining Mask is a lightweight mask that hydrates curls, promotes curl pattern memory and reduces frizz. The Curl Defining Mask is clinically proven to reduce frizz by 84% and increase curl retention by 20%, per the brand.
SunflowerCurl Complex
Verb's Curl Collection is powered by its proprietary SunflowerCurl Complex, along with castor oil and jojoba oil. The formulation features a blend of oils from all parts of the sunflower to help detangle and define curly hair while helping protect against dryness and breakage.
All Curl offerings contain a citrus scent with notes of oatmeal and pink grapefruit. In terms of packaging, the collection has been updated to feature a vibrant new colorway for enhanced visibility in store and all Curl products now possess more sustainable and eco-conscious packaging with, at minimum, 50% PCR materials. All Verb products are formulated without parabens, gluten or sulfates and are PETA Certified cruelty-free.
The Curl Collection
Curl Defining Mask – provides moisture, curl definition and retention and reduced frizz;
Curl Shampoo – cleanses while enhancing curl manageability and definition;
Curl Conditioner – detangles while providing moisture and frizz control;
Curl Cream – Delivers lightweight moisture, curl definition, and frizz control; and
Curl Foaming Gel – provides light hold, frizz control, and definition without stiffness.
Verb's Curl Collection is available at verbproducts.com and at select retailers, including Sephora, Ulta Beauty, Ulta Beauty at Target, and select salon locations across the US.