05.10.24
Beauty brand Hairstory named Dina Rosenbloom as chief executive officer.
Rosenbloom joined the brand last year as chief marketing officer, working to fuel the brand’s next phase of growth and development while reinforcing its commitment to sustainability, company officials said.
“As the new leader of Hairstory, my mission is to continue and progress our commitment to sustainability and simplicity in haircare, focusing on creating high-quality, environmentally responsible haircare solutions that prioritize the well-being of our consumers, hairdressers and the planet,” she said.
Under Rosenbloom’s leadership, Hairstory plans to expand its streamlined collection of products with a focus on the cleansing, conditioning and treatment categories; strive to eliminate the confusion and excess of hair care products on the market today by providing customers with exactly what they need; and continue to support hairdressers both personally and professionally and will launch a pro rewards program.
Career History
Rosenbloom brings over two decades of experience in marketing and has worked for various companies in the industry.
Prior to her tenure with Hairstory, she held senior roles in luxury fragrance and beauty companies, including senior vice president and vice president of marketing at Creed and vice president of global marketing at Iluminage at Unilever.
She also worked at The Estée Lauder Companies Inc. as a marketing and project consultant for Bumble and Bumble, previously oversaw the marketing department and rebranding initiative for Carol's Daughter, and served as the executive director of global marketing at Jurlique.
Prior to her tenure with Hairstory, she held senior roles in luxury fragrance and beauty companies, including senior vice president and vice president of marketing at Creed and vice president of global marketing at Iluminage at Unilever.
She also worked at The Estée Lauder Companies Inc. as a marketing and project consultant for Bumble and Bumble, previously oversaw the marketing department and rebranding initiative for Carol's Daughter, and served as the executive director of global marketing at Jurlique.