Expert's Opinion

You’re Only Young Twice

By Howard Murad, M.D. FAAD, Associate Clinical Professor of Medicine at UCLA, Founder of Murad Inc. | September 6, 2010

Dr. Howard Murad explains how small changes lead to a huge difference in how you look and feel.

The number one complaint I hear from my patients is that they look and feel old. So to help them get back to a more youthful appearance, energy and attitude, I began to investigate the competing theories of aging. I theorized that if there were a way to protect and promote the strength of all cell membranes, I could help people gradually create a population of younger-acting, water-tight cells. With a body built of younger-acting cells, the person would in turn look and feel younger.

I developed a 10-week strategy for protection and promoting cellular integrity called Inclusive Health® that addresses topical health, internal health and emotional health – to create an ideal cellular environment. My years of testing demonstrated that this approach not only improved cellular health, with research subjects reporting that they looked and felt more alive than they had in years within weeks of starting the program.

In my new book, The Water Secret, I show you how remarkably simple it is to make small changes that lead to a huge difference in the way you look and feel. By following the simple steps outlined in the book, you, and your patients/clients will gain new insights into how using topical care can address the needs of our largest, most visible and most interconnected organ, our skin. An internal care strategy floods our bodies with the building blocks of healthier, stronger new cells, and emotional self-care shows us how to fight back against the pervasive effects of Cultural Stress™.

I tell my patients “your best is yet to come” because I’ve seen first hand the profound difference that an Inclusive Health approach can make. To take an amazing quiz that will help you to see your health in a whole new light, go to Take its lessons to heart and you can change your and your clients’ lives for the better.

About the Author

Howard Murad, MD, FAAD, is a trained pharmacist, Clinical Professor of Medicine at UCLA's Geffen School of Medicine, founder of Murad Skincare Inc., President of The University for Inclusive Health and a physician who specializes in both inclusive health and dermatology.He has been acclaimed as a "Beauty Genius" by ELLE magazine and an "Industry Visionary" by the International SPA Association.His research in The Science of Cellular Water has revealed the ability of cell membranes to hold water as the fundamental marker of youthful good health and offers the world's most comprehensive insights into health and aging. His advocacy of the use of dietary supplements to promote skin health has earned him international recognition as the "Father of Internal Skincare." Dr. Murad is the accomplished author of four books advocating practical lifestyle choices as the path to looking and feeling as healthy and beautiful as possible.

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