Features

Curl Sticks It to Dry Skin

November 7, 2005

Cur�l is introducing two innovative products in September to increase demand for dry skin products.

Curél Sticks It to Dry Skin

Curél is introducing two innovative products in September to increase demand for dry skin products.

For most people, dry, rough skin is a problem that occurs during the winter. But feet can take a beating in the summer, developing cracks the size of the Grand Canyon. The agony of da-feet has led Curél to offer two new year ’round skin care products.

This September, Curél is introducing a 1.75-oz. Skin Healing Stick and 6-oz. Therapeutic Moisturizing Cream. Skin care products for dry skin have traditionally been a seasonal category, as winter is the time when most consumers experience dry skin, said Joe Conte, brand manager, Curél. "The Skin Healing Stick could make the jump into summertime, because feet are battered from summer use. This should provide us with solid sales year ’round," said Mr. Conte. Curél sales have increased 10% for the first half of 1999 and Mr. Conte said these new products should lead to even bigger gains in the second half. 

Developed with a patented skin care technology and enriched with vitamins B, C and E, the Curél Skin Healing Stick is designed to deliver unsurpassed healing to severely dry skin spots such as hands, heels and elbows. The stick features an easy, non-greasy application that allows the concentrated formula to be applied directly to the problem areas without waste or mess on the hands. Its technology features a patented lipid that draws epidermal waterto damaged or dry areas, as other active ingredients seal the moisture in place, leaving the skin’s surface smooth and soft. Curél’s clinical studies show that the stick works at healing dry skin for as many as 24 hours, dramatically improving the most severe dry skin in less than seven days.

"Clinical improvement was seen in three areas with the stick: restoring the moisture barrier, softening the skin with emollients and pulling up moisture in the skin to protect it and keep it healthy," said Conni Weaver, research scientist, Curél. A 14-day trial demonstrated a noticeable difference in eliminating the severe skin cracks in the heel area of the foot.

For supreme moisturization in a more traditional form, the Curél Therapeutic Moisturizing Cream employs powerful healing ingredients to provide 24 hours of effective moisturization. The cream features a rich formula specifically designed to rehydrate and moisturize dry skin without leaving a greasy residue. The secret to the effectiveness of this concentrated cream lies in its patented cationic technology, combining glycerin and petrolatum with a cationic emulsifier, according to the company. "For moisturizing cream, the battle is between efficacy and a nice skin feel. Therapeutic Moisturizing Cream bridges that gap. The cream is thick, but it absorbs better than any other cream in the category. The cationic formulation is the key," said Mr. Conte.

This unique formula allows skin to absorb higher levels of moisturizing ingredients to create a protective cushion without a greasy afterfeel. The formula absorbs quickly and completely without leaving any residue, said Mr. Conte. The fragrance-free formula is even gentle enough to use on the face and will not clog pores or irritate sensitive skin.

With the addition of these two products, the Curél brand now features therapeutic products for all-over body use, as well as specific problem areas. This is the first line expansion for the Andrew Jergens and Co. brand since it was acquired from Bausch and Lomb in May 1998. Mr. Conte said the brand’s new advertising, featuring a mom going to a pharmacist, has been well-received.

"Targets for these products and these ads are busy women on the run. They want to use the product quickly and then get on with the rest of their lives. The stick is a good example of this because it can be easily used and put away," said Mr. Conte.

The Skin Healing Stick and the Therapeutic Moisturizing Cream products will each cost $8.99 at food, drug and discount stores nationwide.

Related End-User Markets:

Related Raw Materials:

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • An Essential Read

    An Essential Read

    Tom Branna, Editorial Director||March 1, 2017
    Industry expert Nadim Shaath takes the reader on a fascinating journey through the history and the future of essential oils.

  • Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    March 1, 2017
    In-Cosmetics Global 2017 will take place in London, April 4-6, 2017

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Defining Clean Skin

    Defining Clean Skin

    Nava Dayan PhD, Dr. Nava Dayan LLC||February 1, 2017
    A look at the issues, research and history surrounding this controversial topic.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • A New Contender?

    A New Contender?

    January 6, 2017
    Detergent sales are up, innovation continues and Henkel is determined to make it a dogfight in the segment.

  • Engagement 2016

    Engagement 2016

    January 6, 2017
    CSPA convenes in Fort Lauderdale for annual meeting.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.

  • New Hair Care Ingredients

    December 1, 2016
    Check out the latest releases from suppliers.

  • Hair & Now

    Hair & Now

    Melissa Meisel, Associate Editor ||December 1, 2016
    The shampoo and conditioner category is expanding with modern takes on these classic formulations.

  • Perform or Perish

    Perform or Perish

    Christine Esposito, Associate Editor||December 1, 2016
    Success in today’s skin care sector begins with active ingredients, formulated in products that address modern-day issues.

  • Aromas Revealed: Fragrance Disclosure

    Aromas Revealed: Fragrance Disclosure

    Daniel Greenberg, Agilex Fragrances||November 2, 2016
    Fragrance disclosure is a potentially dangerous issue.

  • New and Noteworthy:  Fine Fragrance Roundup  for Fall 2016

    New and Noteworthy: Fine Fragrance Roundup for Fall 2016

    Melissa Meisel, Associate Editor||November 2, 2016
    Check out the latest launches in fragrance this season.

  • Soap Opera

    Soap Opera

    Christine Esposito, Associate Editor||November 2, 2016
    FDA’s recent antibacterial ruling has soap sector stakeholders scrambling to keep some ingredients in their formulation kit.

  • New Ingredients for  Household Cleaners

    New Ingredients for Household Cleaners

    Tom Branna, Editorial Director||November 2, 2016
    Here are ingredients introduced by suppliers during the past 12 months.