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Mally Beauty Relaunches Makeup Collection

Mally Beauty Relaunches Makeup Collection

New ‘Life is Better with Beauty’ marketing campaign debuts for 2022.

02.21.22
Celebrity makeup artist Mally Roncal will be relaunching her makeup line, Mally Beauty, on February 22 with a new generation vision and makeup kit to go with it.

Roncal looks beyond the trend of "no makeup makeup" and minimalism by embracing what she calls "Maxed-Up Makeup." To usher in this new era of bold beauty, the brand will release the Maxed-Up Makeup Kit, a limited-edition kit of six Mally Beauty products including the best selling Poreless Face Defender, The Plush Pen Concealer, Evercolor Shadow Stick, Evercolor Starlight Waterproof Eyeliner, More is More Mascara, and Positive Color Lip and Cheek Stick. The curated full sized assortment gives consumers the creative freedom to create any look they want to face, no matter what the day brings. The first 10 people to purchase the kit automatically win a personalized virtual masterclass with Mally Roncal herself. Winners will learn tips, tricks, and techniques for applying makeup that allows them to feel glamorous, even when doing the most mundane everyday task.

Available exclusively on Mally.com, the Maxed-Up Makeup Kit will retail for $95 (valued at $159).Check out the new video to learn more!
 


Mally Beauty is big on shopping channels such as QVC.

 

 
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