Anise Cosmetics has been seeing success with its non-toxic nail care since 2005. Its leading products are NAIL-AID and VEGAN PURE. Now, the brand will be launching into the highly-regarded beauty aisles of H-E-B, the largest supermarket chain in Texas, including its new 2022 collection of exclusive on-the-go plant-based balms and serums for nails and cuticles available now.
 
With established retail partnerships at major retailers in the US, including 16 years at Walmart with its current 4600 doors nationwide,t his new H-E-B partnership significantly increases its retail footprint in the Lone Star State—the largest beauty market in the US, according to the company.
 
Throughout its 17-year history, Anise Cosmetics has remained true to the company’s DNA with non-toxic, cost-effective nail care, all while being in the unique position of remaining 100% independently, AAPI (Asian American Pacific Islander) and woman-owned by its original founder Tam Tran.