Gucci Beauty recently added Gucci Flora Gorgeous Magnolia Eau de Parfum, the third fragrance to join the #FloraFantasy universe which includes Flora Gorgeous Gardenia and Flora Gorgeous Jasmine.
 
In a campaign once again fronted by multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus and shot by Petra Collins, viewers are transported to a captivating world where Miley is the protagonist. In the new visual, Miley moves from cuddling animals in the garden of a house to playing an electric guitar on the beach. The film ends with new scenes displaying the three Gucci Flora scents on the sands of a limitless outdoor space where the golden pink sky reflects the infinite possibilities of ones’ own dreamland.
 
Developed by perfumers Daphné Bugey and Marie Salamagne, Gucci Flora Gorgeous Magnolia is filled with unexpected yet complementary notes. The scent is built around magnolia alba, an ancient and rare plant that requires a specific harvest and distillation process. To enhance the sweetness of the magnolia essence, dewberries accord is added for a fruity, juicy dimension. Striking a balance between freshness and sensuality, earthy and leathery patchouli essence is used to ground the scent, along with base notes of green jasmine sambac absolute and warm musks, said the company.