Infographics

Hair Pattern Type, Cleansing & Style Needs Will Lead Hair Care Sales for 2022

Hair Pattern Type, Cleansing & Style Needs Will Lead Hair Care Sales for 2022

The latest infographic from The Benchmarking Company breaks down the latest hairstyling trends.

02.07.22

Prestige hair care product sales continue to climb, with 2021 ending in double digit gains. What do consumers want across the full spectrum of this category? Discover what's catching her eye (and what she's adding to her hair care regimen) in this new infographic from The Benchmarking Company.

Now more than ever—especially with the return of pandemic-time masks—hair care and hairstyles are having a moment in the beauty business.

After all, when two-thirds of one’s face is covered, hair moves to the forefront of consumer’s beauty looks. And with a dazzling array of product innovations for 2022, the hairstyling market is ripe with opportunity as shoppers are more likely to be out and about than during the lockdowns of the past two years.





 
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