The women's razor market will grow at a CAGR of 4.85% from 2023-2028, according to data from Arizton. The market is seeing increasing product innovations and growing development of facial razors. Further, the sector is experiencing the impact of the genderless movement.

Market players are launching eco-friendly facial razors for women as customers increasingly prefer sustainable products.

Gender-neutral packaging is also becoming a reality, and players like Basik are hinged on the idea that it can encourage gender equality and make the world more sustainable. Moreover, Bic recently introduced a brand of gender-neutral razors called Made for You, which has a refillable razor system constituting a metal handle, a lubrication strip, five flexible blades and an edging blade.

Here's a snapshot of the category: