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What Constitutes Sustainable Packaging: Consumer Insight
What Constitutes Sustainable Packaging: Consumer Insight
According to Hartman Group, consumers’ packaging priorities are becoming much more nuanced. Here's some data to prove it.
07.11.23
Consumers often equate sustainable packaging to being recyclable. Plastics have certainly been the villain of this conversation in recent years, with confusion and frustration about how and when these products can be recycled or reused, if at all, says Hartman Group. As companies continue to seek alternative materials and processes, consumers’ packaging priorities are becoming much more nuanced than “recyclable” and “non-plastic” today.
Source: Hartman Group
Hartman Group will be investigating sustainable packaging in its upcoming Q3 syndicated study.
Source: Hartman Group
Hartman Group will be investigating sustainable packaging in its upcoming Q3 syndicated study.
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