Infographics

Celebrity Brand Launches In the Beauty Category

Celebrity Brand Launches In the Beauty Category

NIQ tracks the uptick in this competitive space.

09.11.23
While celebrity faces have often been included in marketing campaigns to promote beauty products, but they are now taking their turn in the drivers' seat to develop and launch their own products—and the numbers are rising. Here’s a snapshot from NIQ looking at brands with at least $500K in sales.


 

 

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