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Barbie Movie: Licensing Bets Were A Winning Strategy for Beauty & Wellness
Barbie Movie: Licensing Bets Were A Winning Strategy for Beauty & Wellness
Brands that licensed products with 2023 blockbuster saw immediate and sustained sales bumps, according to NIQ.
04.29.24
"Barbie " proved a box office smash, and beauty and wellness brands that scored licensing deals were rewarded with rising revenues. According to data from NIQ, brands that launched products with "Barbie the Movie" licensing saw both immediate and sustained sales bumps.
Brands that launched Barbie themed products and collections included Schwarzkopf Professional , NYX Professional Makeup and Glasshouse Fragrances.
Below is a look at NIQ data related to the influence the movie had in the beauty and wellness space.
Brands that launched Barbie themed products and collections included Schwarzkopf Professional , NYX Professional Makeup and Glasshouse Fragrances.
Below is a look at NIQ data related to the influence the movie had in the beauty and wellness space.
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