Online Exclusives

Summer Hairstyles That Beat the Heat

May 29, 2007

Marketers have rolled out an array of new products that help hair in high humidity.


Summer Hairstyles That Beat the Heat

Marketers have rolled out an array of new products that help hair in high humidity.

By LaToyah Burke
Associate Editor

Higher temperatures and humidity synonymous with summer can often wreak havoc on the latest hairstyles. Marketers are offering options for summer hair care that include formulations to beat the heat, tools that make it easy and regimens that keep hair healthy. New product launches from Curls, Goody and Ojon give hair some extra help this summer.

“Summer is about being breezy but you can still add a sultry spin with style accents that draw attention to certain elements of your face and neck,” according to Lucie Doughty, editorial director at John Paul Mitchell Systems. “From soft curls, to backcombing a shape to a subtle crimp to add dimension,” summer hair can be breezy and easy, according to Ms. Doughty.

Consumers want to achieve summer styles without products that weigh the hair down. Natural, nourishing ojon palm nut oil delivers body, texture and control for all hair types. Ojon Animated Styling Cream is a lightweight, hydrating styling cream that creates fullness in fine hair and incredible body and bounce while enhancing texture, strength and shine.

This multi-tasking product combats frizz by shielding against humidity as it simultaneously adds separation and control to hard-to-manage locks, a must for summer. With its non-greasy and lightly whipped formula, Ojon Animated Styling Cream won’t weigh hair down, providing volume and texture that lasts, while alcohol-free ingredients protect hair from drying. Ojon Animated Styling Cream also provides protection from UV damage, thermal styling and combing to maximize hair’s resiliency against summer damage.

Curls, a company that provides multi-ethnic consumers with products for curly or kinky hair, has introduced a summer hair care regimen that will boost moisture and enhance shine. The new Summer Protect Your Curls kit was created specifically for the harsh conditions that hair is exposed to during the summer.

Chlorine and salt water both, dry, discolor, and damage hair. Chlorine binds to the hair, strips it of its natural protein and fills in gaps in the hair shaft with its damaging chemicals. Mineral deposits in salt water make hair brassy and brittle. Both, chlorine and salt water severely dehydrate hair. Imagine how these elements affect delicate curly, kinky, wavy, natural and/or relaxed hair, which tends to be much drier than straight counterparts hair.

“It is imperative that consumers take preventative steps to avoid damaged, lifeless hair, moisturize hair on a daily basis to restore balance and take the time to incorporate a quality summer hair care regime,” said Mahisha Dellinger, founder of  Curls, Elk Grove, CA.

The kit consists of Pure Curls Clarifying Shampoo, Coconut Sublime Moisturizing Conditioner & Quenched Curls Moisturizer. For a cool $39, consumers get the benefit of a comprehensive hair care regimen custom-made to combat the summer heat.

Pure Curls Clarifying Shampoo is an ideal summer cleanser to gently and effectively remove chlorine. Pineapple extract nourishes and grapefruit extract removes buildup while adding sheen.

Coconut Sublime Moisturizing Conditioner is a super hydrating conditioner that provides instant moisture for dry hair. Formulated with sunscreen, this hydrating formula tends to parched curls and is great for leaving in and protecting hair from the sun.

Quenched Curls Moisturizer is also formulated with sunscreen and should be used daily for maximum moisture.

“90% of human hair is made up of a natural protein, keratin which is responsible for the hair’s strength, resistance to wear and tear, elasticity, flexibility and shine. Hair keratin is damaged by straightening, coloring, perming/relaxing, blow-drying, the sun, pollution, pool chemicals and even everyday brushing,” said Ms. Dellinger.

New product Champagne Curls & Kaviar Kinks Hair Restoration Treatment will replenish, repair and restore damaged hair. This growth enhancing hair-strengthening treatment is formulated with champagne grape and caviar extracts, and is geared to consumers that chemically alter their hair. It contains caviar extract to nourish the hair and promote healthy keratin formation. Champagne yeast extract has a high concentration of vitamins B1, B2, B6, and amino acids, they help regenerate and stimulate the skin to combat the effects of free radicals.

In line with other summer product launches, Goody introduced some major additions to its style and accessory brand.

First, the ColourCollection line of hair accessories has been expanded to include additional shades and styles. Consumers can find hair accessories to match their unique hair color. Now in 4 different color ranges blonde, brown, red and black, Goody ColourCollection comes in beach, butterscotch, cinnamon, copper, truffle, cocoa, sable and onyx.

Another addition to the Goody collection is Styling Therapy, brushes infused with ingredients to promote healthy hair and scalp. The new line of premium styling tools help repair and maintain hair health.

Copper-infused brushes reduce dandruff. The copper plated bristles act as a natural bactericide, which kills up to 88% of bacteria and fungi that are the leading cause of dandruff according to the company.
Jojoba oil brushes are for consumers concerned about dry, damaged hair with split ends. The oil nourishes the hair, helping to alleviate split ends, while adding natural shine.

Questamide-infused brushes smooth each strand. The nylon ball-tipped bristles penetrate the hair along with color matching technology to protect color and prevent fading. The brushes are available in Blonde to Light-Brown, Red to Medium Brown and Dark Brown to Black. Each brush retails for $11.99 each.

In an effort to provide products that represent a variety of hair textures, Goody has launched the Mosaic line of multicultural products. Mosaic is the company’s first collection of styling tools developed specifically with diverse hair textures in mind.

Chuck Amos, celebrity stylist to Beyoncé, Kelis, Alicia Keys and the Dixie Chicks, is working with Goody in the research and development of products created for the Mosaic line. He will share tricks, tips and pointers on how to achieve styles and maintain healthy hair.

“What’s most exciting about Mosaic is that it saves time! It cuts down on brush strokes because hair is perfectly aligned so every time you go at your hair, the ceramic base and close boar bristles cut down on heat usage and application,” said Mr. Amos.

For summer fashionistas on the go, the Mosaic line looks as great as it functions. “The wooden handles and the gold accents really say something about the taste level of the consumer,” noted Mr. Amos. “It’s also excellent for your bag!”

No matter the texture or style, it seems there are many options for maintaining a healthy head of hair this summer.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 8, 2016
    Nova Scotia Fisherman manufactures a boatload of products that incorporate sea kelp and a raft of other natural ingredients.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • SK-II to the Rescue

    SK-II to the Rescue

    September 8, 2015
    A new formula targets microRNA, which a P&G researcher insists plays a key role in skin aging.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Freedom To Formulate

    Freedom To Formulate

    Christine Esposito, Associate Editor||July 27, 2015
    What happens when you remove typical business constraints and let one of the industry’s leading chemists loose to formulate the best anti-aging product? Skyler Brand Ventures knows the answer.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Are You for Real?

    Are You for Real?

    June 22, 2015
    Counterfeit cosmetics and pseudo scents permeate the internet; here's how brands can protect themselves.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards