Marketers have rolled out an array of new products that help hair in high humidity.
By LaToyah Burke
Higher temperatures and humidity synonymous with summer can often wreak havoc on the latest hairstyles. Marketers are offering options for summer hair care that include formulations to beat the heat, tools that make it easy and regimens that keep hair healthy. New product launches from Curls, Goody and Ojon give hair some extra help this summer.
“Summer is about being breezy but you can still add a sultry spin with style accents that draw attention to certain elements of your face and neck,” according to Lucie Doughty, editorial director at John Paul Mitchell Systems. “From soft curls, to backcombing a shape to a subtle crimp to add dimension,” summer hair can be breezy and easy, according to Ms. Doughty.
Consumers want to achieve summer styles without products that weigh the hair down. Natural, nourishing ojon palm nut oil delivers body, texture and control for all hair types. Ojon Animated Styling Cream is a lightweight, hydrating styling cream that creates fullness in fine hair and incredible body and bounce while enhancing texture, strength and shine.
This multi-tasking product combats frizz by shielding against humidity as it simultaneously adds separation and control to hard-to-manage locks, a must for summer. With its non-greasy and lightly whipped formula, Ojon Animated Styling Cream won’t weigh hair down, providing volume and texture that lasts, while alcohol-free ingredients protect hair from drying. Ojon Animated Styling Cream also provides protection from UV damage, thermal styling and combing to maximize hair’s resiliency against summer damage.
Curls, a company that provides multi-ethnic consumers with products for curly or kinky hair, has introduced a summer hair care regimen that will boost moisture and enhance shine. The new Summer Protect Your Curls kit was created specifically for the harsh conditions that hair is exposed to during the summer.
Chlorine and salt water both, dry, discolor, and damage hair. Chlorine binds to the hair, strips it of its natural protein and fills in gaps in the hair shaft with its damaging chemicals. Mineral deposits in salt water make hair brassy and brittle. Both, chlorine and salt water severely dehydrate hair. Imagine how these elements affect delicate curly, kinky, wavy, natural and/or relaxed hair, which tends to be much drier than straight counterparts hair.
“It is imperative that consumers take preventative steps to avoid damaged, lifeless hair, moisturize hair on a daily basis to restore balance and take the time to incorporate a quality summer hair care regime,” said Mahisha Dellinger, founder of Curls, Elk Grove, CA.
The kit consists of Pure Curls Clarifying Shampoo, Coconut Sublime Moisturizing Conditioner & Quenched Curls Moisturizer. For a cool $39, consumers get the benefit of a comprehensive hair care regimen custom-made to combat the summer heat.
Pure Curls Clarifying Shampoo is an ideal summer cleanser to gently and effectively remove chlorine. Pineapple extract nourishes and grapefruit extract removes buildup while adding sheen.
Coconut Sublime Moisturizing Conditioner is a super hydrating conditioner that provides instant moisture for dry hair. Formulated with sunscreen, this hydrating formula tends to parched curls and is great for leaving in and protecting hair from the sun.
“90% of human hair is made up of a natural protein, keratin which is responsible for the hair’s strength, resistance to wear and tear, elasticity, flexibility and shine. Hair keratin is damaged by straightening, coloring, perming/relaxing, blow-drying, the sun, pollution, pool chemicals and even everyday brushing,” said Ms. Dellinger.
New product Champagne Curls & Kaviar Kinks Hair Restoration Treatment will replenish, repair and restore damaged hair. This growth enhancing hair-strengthening treatment is formulated with champagne grape and caviar extracts, and is geared to consumers that chemically alter their hair. It contains caviar extract to nourish the hair and promote healthy keratin formation. Champagne yeast extract has a high concentration of vitamins B1, B2, B6, and amino acids, they help regenerate and stimulate the skin to combat the effects of free radicals.
In line with other summer product launches, Goody introduced some major additions to its style and accessory brand.
First, the ColourCollection line of hair accessories has been expanded to include additional shades and styles. Consumers can find hair accessories to match their unique hair color. Now in 4 different color ranges blonde, brown, red and black, Goody ColourCollection comes in beach, butterscotch, cinnamon, copper, truffle, cocoa, sable and onyx.
Another addition to the Goody collection is Styling Therapy, brushes infused with ingredients to promote healthy hair and scalp. The new line of premium styling tools help repair and maintain hair health.
Copper-infused brushes reduce dandruff. The copper plated bristles act as a natural bactericide, which kills up to 88% of bacteria and fungi that are the leading cause of dandruff according to the company.
Jojoba oil brushes are for consumers concerned about dry, damaged hair with split ends. The oil nourishes the hair, helping to alleviate split ends, while adding natural shine.
Questamide-infused brushes smooth each strand. The nylon ball-tipped bristles penetrate the hair along with color matching technology to protect color and prevent fading. The brushes are available in Blonde to Light-Brown, Red to Medium Brown and Dark Brown to Black. Each brush retails for $11.99 each.
In an effort to provide products that represent a variety of hair textures, Goody has launched the Mosaic line of multicultural products. Mosaic is the company’s first collection of styling tools developed specifically with diverse hair textures in mind.
Chuck Amos, celebrity stylist to Beyoncé, Kelis, Alicia Keys and the Dixie Chicks, is working with Goody in the research and development of products created for the Mosaic line. He will share tricks, tips and pointers on how to achieve styles and maintain healthy hair.
“What’s most exciting about Mosaic is that it saves time! It cuts down on brush strokes because hair is perfectly aligned so every time you go at your hair, the ceramic base and close boar bristles cut down on heat usage and application,” said Mr. Amos.
For summer fashionistas on the go, the Mosaic line looks as great as it functions. “The wooden handles and the gold accents really say something about the taste level of the consumer,” noted Mr. Amos. “It’s also excellent for your bag!”
No matter the texture or style, it seems there are many options for maintaining a healthy head of hair this summer.