Online Exclusives

Butter's Up

July 1, 2008

Nourishing ingredients are key in skin care for expectant moms.

Butter’s Up!

Nourishing ingredients are key in skin care for expectant moms.

By Melissa Meisel
Associate Editor

The Hollywood baby boom is showing no signs of slowing down. Gwen Stefani, Nicole Kidman and Angelina Jolie are set to deliver bundles of joy this summer–and let’s not forget the gurgling batch of tykes who have been born to Jessica Alba, Jamie Lynn Spears and Tori Spelling.

There is an increased awareness toward motherhood—as seen in celebrity media—but also in a range of cocoa butter-infused skin care products designed just for expectant moms. These women have special needs during the nine-month span that if not attended to can leave visible effects behind, even stretch marks.

Noodle & Boo recently launched Believe Honey Bar.
There are a host of skin care lines on the market targeted toward pregnancy–from boutique collections to mass-market staples. One of the most popular lines is Palmer’s Cocoa Butter Formula (, designed to fight stretch marks with the soothing properties of cocoa butter. Another mass-market brand, Curél, is branching out to include products targeted toward the many stages of the skin’s lifetime—including motherhood. Curél Life’s Stages moisturizers are said to be the first and only line of moisturizers designed to help women address the changing needs of their skin.

Some products tout MDs on their label as company creators. Belli (  was founded in 2002 by doctor-and-mom team Jason and Annette Rubin and touts non-toxic ingredients. According to the company, Belli skin care products are researched and carefully tested while undergoing extensive teratology screening, the study of chemicals that are harmful to a developing baby.

“Seventy percent of birth defects are a result of unknown agents, and it is startling that so many women use products that have not gone through safety pre- and post-natal screening process,” says Dr. Rubin. “Pregnancy and new motherhood is a time when women go through an enormous amount of change; and we are committed to offering them a product with an unprecedented safety standard that offers pampered protection.”

A top-selling SKU from the brand is its Belli Elasticity Belly Oil, a blend of gotu kola extract, vitamin E and collagen hydrolysates. Lavender and sweet almond oil soothe and calm the senses and help skin stretch without damage.

Indeed,  good-for-you ingredients are at the top of the list for expectant moms. A popular independent skin care line is Susan Brown’s Baby (, a luxurious skin care range for new families.  The collection is botanically based, efficacious and chemical-free, paraben-free and mineral oil-free. Mom’s pampering favorites include: Dead Sea Salt Foot Soak or Foot Therapy Cream and Moisturizing Hand Sanitizer.  Susan Brown’s Baby also offers an entire Stretch Therapy line for moms who want a preventative and/or corrective treatment to help reduce the appearance of stretch marks.

Another trendy brand of skin care for moms to-be is Noodle & Boo’s Glowology ( The line was originally intended for babies but then branched out to include moms with sensitive skin, and the most recent release is the Believe Honey Bar, where profits from the sale of the soap will go directly to the Raise Your Hand Campaign, a crusade to fund international water purification systems. Glowology skin care is made with mild surfactant systems at lower levels and includes skin regeneration ingredients. The pampering product collection features everything from a Sugar Mama Honey Scrub to a balm for hands and feet. After all, for new moms, their lives may transform drastically with a new arrival, but their appearance doesn’t have to change.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • The Butler Does It

    The Butler Does It

    August 15, 2016
    A new green cleaning product at your service.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.