Online Exclusives

Butter's Up

July 1, 2008

Nourishing ingredients are key in skin care for expectant moms.

Butter’s Up!

Nourishing ingredients are key in skin care for expectant moms.

By Melissa Meisel
Associate Editor

The Hollywood baby boom is showing no signs of slowing down. Gwen Stefani, Nicole Kidman and Angelina Jolie are set to deliver bundles of joy this summer–and let’s not forget the gurgling batch of tykes who have been born to Jessica Alba, Jamie Lynn Spears and Tori Spelling.

There is an increased awareness toward motherhood—as seen in celebrity media—but also in a range of cocoa butter-infused skin care products designed just for expectant moms. These women have special needs during the nine-month span that if not attended to can leave visible effects behind, even stretch marks.

Noodle & Boo recently launched Believe Honey Bar.
There are a host of skin care lines on the market targeted toward pregnancy–from boutique collections to mass-market staples. One of the most popular lines is Palmer’s Cocoa Butter Formula (, designed to fight stretch marks with the soothing properties of cocoa butter. Another mass-market brand, Curél, is branching out to include products targeted toward the many stages of the skin’s lifetime—including motherhood. Curél Life’s Stages moisturizers are said to be the first and only line of moisturizers designed to help women address the changing needs of their skin.

Some products tout MDs on their label as company creators. Belli (  was founded in 2002 by doctor-and-mom team Jason and Annette Rubin and touts non-toxic ingredients. According to the company, Belli skin care products are researched and carefully tested while undergoing extensive teratology screening, the study of chemicals that are harmful to a developing baby.

“Seventy percent of birth defects are a result of unknown agents, and it is startling that so many women use products that have not gone through safety pre- and post-natal screening process,” says Dr. Rubin. “Pregnancy and new motherhood is a time when women go through an enormous amount of change; and we are committed to offering them a product with an unprecedented safety standard that offers pampered protection.”

A top-selling SKU from the brand is its Belli Elasticity Belly Oil, a blend of gotu kola extract, vitamin E and collagen hydrolysates. Lavender and sweet almond oil soothe and calm the senses and help skin stretch without damage.

Indeed,  good-for-you ingredients are at the top of the list for expectant moms. A popular independent skin care line is Susan Brown’s Baby (, a luxurious skin care range for new families.  The collection is botanically based, efficacious and chemical-free, paraben-free and mineral oil-free. Mom’s pampering favorites include: Dead Sea Salt Foot Soak or Foot Therapy Cream and Moisturizing Hand Sanitizer.  Susan Brown’s Baby also offers an entire Stretch Therapy line for moms who want a preventative and/or corrective treatment to help reduce the appearance of stretch marks.

Another trendy brand of skin care for moms to-be is Noodle & Boo’s Glowology ( The line was originally intended for babies but then branched out to include moms with sensitive skin, and the most recent release is the Believe Honey Bar, where profits from the sale of the soap will go directly to the Raise Your Hand Campaign, a crusade to fund international water purification systems. Glowology skin care is made with mild surfactant systems at lower levels and includes skin regeneration ingredients. The pampering product collection features everything from a Sugar Mama Honey Scrub to a balm for hands and feet. After all, for new moms, their lives may transform drastically with a new arrival, but their appearance doesn’t have to change.

Related End-User Markets:

Related Raw Materials:

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • The Butler Does It

    The Butler Does It

    August 15, 2016
    A new green cleaning product at your service.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.