Online Exclusives

Butter's Up

July 1, 2008

Nourishing ingredients are key in skin care for expectant moms.

Butter’s Up!



Nourishing ingredients are key in skin care for expectant moms.



By Melissa Meisel
Associate Editor



The Hollywood baby boom is showing no signs of slowing down. Gwen Stefani, Nicole Kidman and Angelina Jolie are set to deliver bundles of joy this summer–and let’s not forget the gurgling batch of tykes who have been born to Jessica Alba, Jamie Lynn Spears and Tori Spelling.


There is an increased awareness toward motherhood—as seen in celebrity media—but also in a range of cocoa butter-infused skin care products designed just for expectant moms. These women have special needs during the nine-month span that if not attended to can leave visible effects behind, even stretch marks.


Noodle & Boo recently launched Believe Honey Bar.
There are a host of skin care lines on the market targeted toward pregnancy–from boutique collections to mass-market staples. One of the most popular lines is Palmer’s Cocoa Butter Formula (www.palmerscocoabutter.com), designed to fight stretch marks with the soothing properties of cocoa butter. Another mass-market brand, Curél, is branching out to include products targeted toward the many stages of the skin’s lifetime—including motherhood. Curél Life’s Stages moisturizers are said to be the first and only line of moisturizers designed to help women address the changing needs of their skin.


Some products tout MDs on their label as company creators. Belli (www.belliskincare.com)  was founded in 2002 by doctor-and-mom team Jason and Annette Rubin and touts non-toxic ingredients. According to the company, Belli skin care products are researched and carefully tested while undergoing extensive teratology screening, the study of chemicals that are harmful to a developing baby.


“Seventy percent of birth defects are a result of unknown agents, and it is startling that so many women use products that have not gone through safety pre- and post-natal screening process,” says Dr. Rubin. “Pregnancy and new motherhood is a time when women go through an enormous amount of change; and we are committed to offering them a product with an unprecedented safety standard that offers pampered protection.”


A top-selling SKU from the brand is its Belli Elasticity Belly Oil, a blend of gotu kola extract, vitamin E and collagen hydrolysates. Lavender and sweet almond oil soothe and calm the senses and help skin stretch without damage.


Indeed,  good-for-you ingredients are at the top of the list for expectant moms. A popular independent skin care line is Susan Brown’s Baby (http://susanbrownsbaby.com), a luxurious skin care range for new families.  The collection is botanically based, efficacious and chemical-free, paraben-free and mineral oil-free. Mom’s pampering favorites include: Dead Sea Salt Foot Soak or Foot Therapy Cream and Moisturizing Hand Sanitizer.  Susan Brown’s Baby also offers an entire Stretch Therapy line for moms who want a preventative and/or corrective treatment to help reduce the appearance of stretch marks.


Another trendy brand of skin care for moms to-be is Noodle & Boo’s Glowology (www.noodleandboo.com). The line was originally intended for babies but then branched out to include moms with sensitive skin, and the most recent release is the Believe Honey Bar, where profits from the sale of the soap will go directly to the Raise Your Hand Campaign, a crusade to fund international water purification systems. Glowology skin care is made with mild surfactant systems at lower levels and includes skin regeneration ingredients. The pampering product collection features everything from a Sugar Mama Honey Scrub to a balm for hands and feet. After all, for new moms, their lives may transform drastically with a new arrival, but their appearance doesn’t have to change.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.