Online Exclusives

Natto to the Rescue

September 29, 2008

UMO�s Gel Masks harness the hydrating power of natural Natto derivative, Gamma PGA.

Natto to the Rescue

UMO’s Gel Masks harness the hydrating power of natural Natto derivative, Gamma PGA.

By Joanna Cosgrove
Online Editor

The fermented soybean-based health food known simply as natto has been a Japanese meal staple. In addition to being a good source of ingestible protein, natto also contains Gamma Poly Glutamic Acid (PGA), which, when applied topically, is a remarkably potent hydrating compound that is said to be ten times more hydrating than hyaluronic acid and far more elastic than collagen. It is 100% natural, biodegradable, non-toxic, and in fact, it’s even edible. Japan-based UMO Inc., the creator of the original 24 Karat Gold Facial, has introduced a trio of Gel Masks for the face, eyes and lips that combine the hydrating power of Gamma PGA and an innovative continuous release delivery system for immediate hydration and optimum results.

“Originally discovered in marine jellyfish, natto, a Japanese soy-bean-based health food item dates back more than 1000 years,” explained Grant Kidani, director of the Americas for UMO. “The Gamma PGA helps diminish the appearance of fine lines and wrinkles.  It enhances the skin’s natural moisturizing capabilities and carries moisture and nutrients into the skin’s deepest layers. It is 100% natural and safe for all skin types.”

UMO’s masks are designed to target specific areas or as a complete combination treatment. They are billed to be “rejuvenating and refreshing, and ideal for traveling as they quickly restore the skin’s moisture level with no mess or fuss.”

Each of the three masks are in the form of gel sheets. They are applied directly to clean, dry skin in one piece. “They should be left on for 30 to 40 minutes and then removed,” advised Mr. Kidani. “They should be used about three times a week or anytime your skin feels dry and dehydrated. They are great to use after flying.”

The Gamma PGA Facial Mask firms, brightens and hydrates the skin. According to the company, after one use, “the appearance of fine lines and wrinkles are greatly diminished.” With continued application, the face becomes “plumper, firmer and brighter.” Ordinarily a treatment lasts 30-40 minutes, after which the mask is removed; however this particular mask can also be left on for overnight infusion.  

The Gamma PGA Eye Mask is designed to firm, brighten and hydrate the delicate skin surrounding the eye. This mask “delivers moisture and locks in hydration improving elasticity while brightening the delicate skin around the eye.” After one use, the appearance of fine lines and wrinkles are “greatly diminished.” With continued application, the eye area “becomes plumper, firmer and brighter.” The Eye Mask is typically applied directly around the eye area and left there for overnight treatment infusions. It can also be applied anytime to relieve stress and “help prevent the formation of fine wrinkles.”  

The Gamma PGA Lip Mask is said to deliverer moisture then lock in hydration so that the lips stay soft, smooth and plump. This mask contains phytoestrogens to “stimulate the growth of collagen and elastin to help maintain a plump, youthful pout.”  The lip mask is fitted closely to clean dry lips with the fingertips, then removed after ten minutes. With continued applications, the lips “become plumper and softer.”

One thing is for certain, UMO has a penchant for seeking out unusual but ultimately beneficial ingredients to bolster its beauty applications. “UMO recognized that Gamma PGA (Polyglutamic Acid), or natto gum, is ten times more hydrating than hyaluronic acid and far more elastic than collagen,” said Mr. Kidani.

Among Gamma PGA’s many features and benefits, according to the company, is its ability to diminish the appearance of fine lines and wrinkles; promote the clearance of “stagnant melanin” to brighten skin; enhance the skin’s natural moisturizing capabilities; penetrate to the skin’s deepest layers and carry moisture and nutrients; form a thin, smooth and moisturizing film on the skin; increases production of the skin’s “Natural Moisturizing Factor;” and lock in moisture to give softer, more supple skin. It is also 100% natural, preservative and additive free, as well as hypoallergenic, animal free, cruelty free.

In addition to Gamma PGA, UMO’s Gel Masks also contain Glycyrrhiza Glavra (Licorice) extract, used for its anti-inflammatory, anti-irritant, anti-microbial, antioxidant and its sebum regulation activity; and Chamomilla Recutita (Matricaria) extract, an annual herb also known as German Chamomile or Wild Chamomile that’s found throughout Europe and throughout northern Asia, whose flowers possess gentle, healing and anti-inflammatory properties.

All of the masks are non-comedogenic, organic and bio-degradable, fragrance free and contain no alcohol, artificial coloring, lanolin or mineral oil.

UMO’s Gel Masks are available at fine spas around the world. The Lip Mask (seven applications per box) retails for $81.00, the Eye Mask (six applications for each eye per box) retails for $45.00, and the Face Mask (three applications per box) retails for $28.00.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • Sharp Competition

    Sharp Competition

    Christine Esposito, Associate Editor||October 26, 2015 signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business.

  • About a Boy

    About a Boy

    Christine Esposito, Associate Editor||October 19, 2015
    As a mom, Jenny Cupido wanted to solve her son’s skin issues. Now she’s raising an indie beauty brand too.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • For Their Own Good

    For Their Own Good

    Christine Esposito, Associate Editor||September 29, 2015
    With a rich heritage and recognized formulation expertise, FC Sturtevant Company is moving into the consumer marketplace.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A Foothold in Foot Care

    A Foothold in Foot Care

    Christine Esposito, Associate Editor||September 22, 2015
    Treating feet right is the heart and soul of one Brooklyn-based company.