Online Exclusives

Roll Out the Red Door…

By Melissa Meisel, Associate Editor | May 14, 2013

Elizabeth Arden comes home.

Touted as the first spa-based skin and body care line with active botanicals, antioxidants and vitamins, Elizabeth Arden Red Door Spa recently debuted Red Door Spa Professional, which is said to capture the essence of Red Door Spa and its most popular signature services in a bottle. Derived from more than 100 years of hands-on spa expertise, the Red Door Spa Professional collection provides guests with the first comprehensive professional skin and body care line to extend Red Door Spa’s luxurious and results-driven spa treatments for use at home. Prices range from $22-$120.
“Red Door Spa Professional delivers on our endless brand promise to treat guests with impeccable service, professional expertise and the finest quality skincare products,” said Todd Walter, CEO, Red Door Spa Holdings. “We understand at-home skin care is an important part of every person’s daily routine. By launching the first comprehensive line under the Red Door Spa brand, we can now deliver innovation and added value to our guests to extend their spa experience and results at home.”
According to the company, Red Door Spa Professional was developed with Elizabeth Arden’s research and development, top wellness experts and Red Door Spa professional technicians to leverage Red Door Spa’s expertise into one collection. Each of the 43 professional-grade products is formulated to serve an integral role in the Red Door Spa treatment menu and service protocols, available exclusively at Red Door Spa locations nationwide.
The products are formulated with high concentrations of essential vitamins, active botanicals and antioxidants, and are divided into three specialized categories: Customized Daily Essentials, Targeted Intensive Skincare Solutions and Body Renewal.  Prices range from $26-$120 and products include cleansers, toners, face masks and more.
“Many factors influence our skin health, from internal influences, such as stress, hormone changes, and diet to environmental aggressors, including sun exposure, pollutants, and fluctuating temperatures and air quality,” said Cornelia Zicu, global chief creative officer, Red Door Spa. “Each Red Door Spa Professional product addresses a critical step in the spa treatment and skin care process. Now, our guests have access to the same products used in our exclusive spa treatments, which are among the best formulations in the industry.”
For more on Elizabeth Arden, check out Happi’s The Top 50, our annual look at the leading US companies in the household and personal products industry. The Top 50 is published every July.

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