Lianna Albrizio, Assistant Editor 10.20.23
With the fall season in the air, a good lipstick is perhaps a woman’s best accessory to a match her trendy hairstyle and getup.
To complete this season’s coveted “snatched” look, color cosmetics brand CMYK Cosmetics has launched a line of seven “limitless natural” vegan lipsticks – all in fall colors and packaged in 2023’s trendiest color per Pantone: Viva Magenta.
CMYK’s shades—Cameo, Incognito, Pom Pom, Clairet, Rosewood, Scarlet and Wineberry— deliver long-lasting pigment in what the brand calls a “clean, creamy, plush formula” that complement all skin tones.
“Shades were selected to harmonize with a wide range of skin tones and to have versatile use - from a selection of daily more natural laid-back options to evening dramatic,” said Annette McEvoy, co-founder of CMYK. “The line is very wearable and flatters numerous makeup and fashion looks.”
According to McEvoy, the names aim to be descriptive and inspirational. Incognito, she said, is “nude new energy.” Pom Pom, a bright pink, is an ode to the Barbie era. Scarlet is
a “dramatic, deep, true, luxe” red.
CMYK’s new range offers what the brand calls a “specialty blend of natural and synthetic waxes and esters to give off a pleasant melting texture with a deep color release.”
CMYK’s Clean Standards
The formula is longwear, according to the company, which says it bans 1,300 ingredients in its formulas.
“For Limitless Natural Vegan Lipstick, we first and foremost had to achieve a 100% clean formula with no ingredients linked to toxicity or irritation of any kind while delivering a deep color release and soft, creamy, plush finish that you see in very high-end brands—but without any toxicity,” added McEvoy.
Key ingredients include candelilla wax to moisturize and protect; synthetic beeswax to smooth; sunflower seed oil to soften; and monk’s pepper berries extract, which has anti-inflammatory and antioxidant properties.
CMYK’s Limitless Natural Vegan Lipstick retails for $28 each and are available here.