Slideshows

The Power of Palettes

Marketers roll out dazzling beauty kits for Spring 2015.

Paint and Relax

Modern, veil-like shades of cement green merge with washed-out mauve, wheat and navy in Laura Mercier’s new matte sateen eyeshadow and cheek color kit, Watercolour Mist. Products are touted as no smudge and water resistant.

For the NARSissist…

The NARSissist’s spring arsenal of covetable color keeps her must-haves close at hand in an exclusive blush, contouring and lip palette. The limited-edition kit features three blushes and two essentials for contouring, Albatross Highlighting Blush and Laguna Bronzing Powder. Finish the look with Istria Lip Gloss.

…and the Tartelette

The Tartelette Amazonian Clay Matte Palette features 12 full-size, clay-infused eyeshadows ranging from Free Spirit (cream) to Fashionista (black). The beauty brand is celebrating its 15th anniversary this year.

Conceal, Correct, Brighten

Flower Hollywood Secret Concealer Kit is designed for concealing skin imperfections. Included is an undereye-brightening base, which can be applied before concealer to lighten dark under eye circles and provide a light base for concealer. It is billed as creator Drew Barrymore’s “favorite” product; the line is sold at Walmart.

Animal Inspiration

Paul & Joe’s Face and Eye Color “CS” kits are inspired by elegant creatures. All three variations are divided into four colors, each embossed with a hippopotamus (accent), cat (eyecolor), swan (highlight) and elephant (cheek/eye). Formulations feature jojoba seed oil, orange flower water and rosa canina fruit extract.

Jet Set Kit

Jane Iredale’s Limited Edition Getaway Eye Shadow Kit offers five PurePressed eyeshadow shades sized to fit in a portable, rose gold mirror compact. The highly pigmented hues span from Fresh Air, a shimmery pearl to Starry Night, a shimmery black.

Not Shadow—But Shine

Milani’s Fierce Foil Eyeshine kits are runway inspired and formulated with multidimensional pearlescence. The eye gloss can be swept on bare lids for a shine without tackiness. Available in four shade quartettes named for Italy’s starriest, most beloved cities, the glosses mesmerize with translucent shimmers to opaque metallics.

By Melissa Meisel, Associate Editor 04.27.15

Shoppers are paying attention to the beauty industry’s focus around eye and lip color, and responding to multi-color palettes that have become more prevalent, observed Karen Grant, global beauty industry analyst, The NPD Group, Inc. Here are some recent launches in both the mass and prestige marketplaces for Spring 2015 color.