The Procter & Gamble LifeLab drew quite a crowd at CES. Here’s a quick look at the brands from P&G Ventures that were part of the CPG company’s large-scale presence in Las Vegas this week.
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P&G Ventures at CES
A quick look at brands co-developed with entrepreneurs that were showcased in P&G's LifeLab exhibit space.
Hot Flash
Pepper & Wits is a new line of lotions and supplements for menopausal women.
Magic Wand
Perhaps the most buzz was generated by the Opté Precision Skincare System, which teams a precision wand with a serum and mineral pigments.
Air Supply
OM is billed as a “sleep environment conditioner,” which uses patented filter technology (like Swiffer) that traps irritants. The device also provides white noise to aid in sleep as its cleans and circulates the air.
Bug Off
Zevo is a natural insect control solution developed by Envance Technologies, which signed an exclusive global joint development and license agreement with P&G in November 2018. Envance will work with P&G Ventures to develop a range of new insect control solutions that leverage the company’s bio-science formulas.
Specialty Skin Care
P&G Ventures worked with MetaDerm on its skin care line geared for those with chronic skin conditions like psoriasis and eczema.
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