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Lip Balms Are The Bomb For Chapped Lips in Winter Months

Packed with natural ingredients, here’s a look at some of today’s newest lip care treatments—and information on recent multi-outlet sales, too.

Lip Balms Are The Bomb For Chapped Lips in Winter Months

Hip Hop & Pop Balms

TrapStix Lip Balm is a music-inspired lip balm brand touting hip hop and pop artist’s names with all-natural flavors—think Sticki Minaj, Billie Limeish and Katy Berry. Formulations include natural components like grapeseed oil, coconut oil, sweet almond oil and beeswax.

Plump It Up

Clean skincare brand Derma E expanded its range with a new Ultra Hydrating Lip Plumping Treatment. It has a unique blend of lip-enhancing ingredients and antioxidants that are said to help intensify natural lip color and volume as it conditions, plumps and promotes visibly fuller lips. Key ingredients include hyaluronic acid, jojoba oil, cinnamon oil and paprika.

Of Bees and Berry

Bee&You says its Bee Propolis & Black Elderberry Lip Balm is formulated with pure anatolian propolis, a powerful antioxidant that nourishes the skin and maintains its moisture balance, and black elderberry. Also rich in antioxidants and said to promote tissue regeneration, elderberry gives color to lips as well.

Balm & Primer

Inner Beauty, a clean beauty brand, offers Stay Calm Lip Balm + Primer, which moisturizes and restores chapped lips. Shea butter, apricot oil, calendula flower extract and rosa moschata seed oil are said to work in harmony to calm irritation, moisturize and restore the look and feel of delicate lip skin.

Goop for Lips

Goopgenes Clean Nourishing Lip Balm Trio features Goop’s best-selling Clean Nourishing Lip Balm and two limited-edition, universally flattering tones. Key ingredients include argan oil, castor-seed oil, jojoba oil, pomegranate-seed extract complex and shea butter. All work together to deeply condition, nourish and hydrate.

By The Numbers

Sales of lip balm/treatment rose 6.5% for the 52 weeks ended Dec. 26, 2021 but unit sales fell by a scant 0.3%. Here is a look at the leading marketers in this category as tracked by IRI.

01.12.22

Moving between cold wind and freezing temperatures and spaces with dry heat (like an office with a broken thermostat) can wreak havoc on the lips. For many consumers, it is lip balm to the rescue.

Sales of lip balm/treatments rose 6.5% for the 52 weeks ended Dec. 26, 2021, according to Information Resources, Inc. (IRI).

For chemists, the ingredient story in this personal care category is heavy on natural components. Many brands are incorporating vegan formulations into their lineup, too.

Above is a look at offerings in the lip balm and treatment category, and information on market leaders in the mass sector as tracked by IRI.