See the next big thing in makeup, wellness, body care and personal care.
Majenye creates formulas that combine botanicals, superfoods, essential oils and natural minerals. It incorporates vegan, cruelty-free ingredients sourced from fair trade suppliers and each product is billed as being “free of harmful chemicals and parabens.” The indie brand’s collection features an assortment of handcrafted skin care, hair care, bath and home products
Merit was created to reimagine luxury beauty by making it holistic, well-edited and accessible. The brand is focused on responsible luxury, creating products that are safe for the body, skin and planet that are high-performing and help users create a polished look in minutes. On the day of its launch, it sold 3.5 products every minute and garnered more than 350 product reviews.
Nailtopia is a line of patented and propriety nail formulations that are 85% bio-sourced, plant-based, superfood-infused and cruelty-free. It offers 80 shades of nail lacquer. In January 2022, the brand will add both new shades and new nail and cuticle treatments.
Noyah is an indie line of clean lipstick and lip gloss in “eco-rational” bamboo packaging; it also offers USDA-certified organic lip balms. Products in the works for 2022 include clean bath bombs and body butter.
The Sisters of the Valley, known by many as "the weed-nuns," have a line of CBD-based wellness, personal care and home fragrance products.
