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18. Chanel

Published August 6, 2012
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18. Chanel

The Valentina Eau de Parfum by Valentino lineup includes body oil, shower gel and lotion.18. Chanel


Sales: $1.8 billion (estimated)

Key Personnel: Alain and Gerald Werthheimer, co-owners; Maureen Chiquet, chief executive officer.

Major Products: Fragrance—Chanel No.5, Allure, Allure Homme, Coco, Coco Mademoiselle, Chance, No.19, Cristalle, Pour Monsieur, Antaeus, Egoïste, Les Exclusifs, Bleu de Chanel. Skin care—Sublimage, Ultra Correction Lift and Line Repair, Hydramax + Active, White Essentiel, Le Blanc, Hydra-Beauty. Color cosmetics—Rouge Allure, Rouge Coco, Le Vernis, Inimitable, Inimitable Intense, Les 4 Ombres, Vitalumière, Joues Contrastes.

New Products: Fragrance—Chanel No. 5 Sheer Moisture Mist; Cosmetics—Les Essentiels de Chanel (Fall color collection) and Bombay Express de Chanel; (makeup); Skin care—Sublimage La Créme, Le Blanc clarifying serum, Hydra Beauté serum.

Comments: The fine fragrance industry made a big comeback in 2011 and few companies were better positioned to take advantage of the surge than Chanel. After all, prestige fragrance sales rose 11% last year, according to The NPD Group, Port Washington, NY. Sales of fragrances that retail for more than $100 jumped 57%. Fragrance accounts for more than half of Chanel’s sales, followed by makeup and skin care.

Earlier this year, Chanel won a Fragrance Foundation FiFi award in the Women’s Media Campaign for Coco Mademoiselle, which just happened to be the best-selling women’s scent in the US last year, according The NPD Group. Coming in at No. 4 was Chanel No. 5. On the men’s side, Chanel’s Bleu de Chanel was the No. 2 selling scent.


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