Top Companies Report

17. O Boticário

August 3, 2015

Sales: $1.7 billion

Key Personnel: Miguel Krigsner, founder and chairman; Artur Grynbaum, chief executive officer; Fernando Modé, vice president, corporative; Lia Azevedo, vice president, organizational and human development; Isabella Wanderley, vice president, new channels development; André Farber, vice president, business franchises.

Major Products: Fragrances, skin care and color cosmetics. Brands include O Boticário, Eudora, Quem Dissem, Berenice? and The Beauty Box.

New Products: O Boticário—Lady Lily, Floratta Forever Love and Quasar Forever Energy fragrances; Tropical Colors Make B. and Barroco Tropical Make B. makeup collections. Eudora—Siage hair care; Maximize Your Lashes Turbo 5.0 Soul line; Soul Kiss Me Autentika lipsticks and eye pencils; Palette eye shadow x 4 Soul Color to Go; Lip Deluxe lip colors; Belle Cetim color cosmetics and skin care products; Soul Radar Rio lotions and fragrances; Neo Etage daily treatment line; Chic, A.R.T Revolution, Carbon Turbo, Trip Itacaré, Eudora Deluxe e Jardim Fascinante fragrances. The Beauty Box— Suspiro de Pera e Magnólia bath and body care. Quem Disse, Berenice?—Me Solta collection.

Comments: Retail sales rose 16% in local currency last year to top $3.5 billion. O Boticário is the No. 2 player in the Brazil beauty market (behind Natura) and the No. 2 franchise in Brazil as well (behind Correios, a state-owned company that runs the postal service). It got there by being the No. 1 company in fragrance and No. 2 in makeup. But even top-tier Brazilian companies noticed the Brazilian economy is slowing.

No surprise then, that O Boticário is seeking greener pastures. Last year, the company entered Colombia, the third largest fragrance market in Latin America, and one that tripled in size during the past 12 years, according to industry experts. The goal, said O Boticário executives, is to build a business with 100 stores and $80 million in sales, by the end of 2016.

For the third year in a row, Boticário Group CEO Artur Grynbaum was named one of Brazil’s best executives by the top headhunters in the country. He was recognized for doubling the size of the company in the past four years.

Last year, The Boticário Group concluded a major investment cycle in operational infrastructure of approximately R$1 billion, which started in 2010 with the distribution center opening in Registro (São Paulo). In 2013, the company expanded the São José dos Pinhais operational unit, built a makeup factory and research and development center. Last year, The Boticário Group inaugurated a second distribution center and a new factory, both in the state of Bahia, completing this robust expansion plan.
  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • Garden Variety

    Garden Variety

    Melissa Meisel, Associate Editor||March 1, 2017
    Color cosmetics for Spring 2017 are inspired by the beauty of nature and new beginnings.

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • An Essential Read

    An Essential Read

    Tom Branna, Editorial Director||March 1, 2017
    Industry expert Nadim Shaath takes the reader on a fascinating journey through the history and the future of essential oils.

  • Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    March 1, 2017
    In-Cosmetics Global 2017 will take place in London, April 4-6, 2017

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • What’s in Style?

    What’s in Style?

    Melissa Meisel , Associate Editor||February 1, 2017
    The latest sprays, gels, mousses, serums and creams for hair are filled with luxury components and meet a variety of needs

  • Defining Clean Skin

    Defining Clean Skin

    Nava Dayan PhD, Dr. Nava Dayan LLC||February 1, 2017
    A look at the issues, research and history surrounding this controversial topic.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • A New Contender?

    A New Contender?

    January 6, 2017
    Detergent sales are up, innovation continues and Henkel is determined to make it a dogfight in the segment.

  • Engagement 2016

    Engagement 2016

    January 6, 2017
    CSPA convenes in Fort Lauderdale for annual meeting.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.

  • New Hair Care Ingredients

    December 1, 2016
    Check out the latest releases from suppliers.

  • Hair & Now

    Hair & Now

    Melissa Meisel, Associate Editor ||December 1, 2016
    The shampoo and conditioner category is expanding with modern takes on these classic formulations.

  • Perform or Perish

    Perform or Perish

    Christine Esposito, Associate Editor||December 1, 2016
    Success in today’s skin care sector begins with active ingredients, formulated in products that address modern-day issues.