08.03.18
Brazil
www.boticario.com.br
Sales: $1.7 billion
Key Personnel: Artur Grynbaum, chief executive officer.
Major Products: Fragrances, cosmetics and personal care sold under O Boticário, Eudora, who said, berenice? and The Beauty Box.
New Products: Vult Cosmética (acquisition).
Comments: Boticário Group was named company of the year by Abihpec, the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry.
According to press reports, Amazon is looking to Boticário (and its chief competitor Natura) to sell products through its Brazilian retail website. The country is an area that the online goliath wants to tap for revenue beyond books.
In March, Boticário Group acquired Vult Cosmética, a Brazilian color cosmetics brand. In June O Boticário entered into licensing according with Millennial Capital, a retail investment and management firm, to build its business in the Middle East, with a branded store set to open sometime this fall in Dubai.
Even more recently, Gisele Bündchen was appointed ambassador for O Boticário Beauty. The supermodel will appear in campaigns starting next month, according to sources.
Last year, Group Boticário launched its fifth business division, Multi B. This unit will distribute brands such as Revlon, Australian Gold, Nuxe, Sinful Colors and Bio-Oil in the Brazilian market.
www.boticario.com.br
Sales: $1.7 billion
Key Personnel: Artur Grynbaum, chief executive officer.
Major Products: Fragrances, cosmetics and personal care sold under O Boticário, Eudora, who said, berenice? and The Beauty Box.
New Products: Vult Cosmética (acquisition).
Comments: Boticário Group was named company of the year by Abihpec, the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry.
According to press reports, Amazon is looking to Boticário (and its chief competitor Natura) to sell products through its Brazilian retail website. The country is an area that the online goliath wants to tap for revenue beyond books.
In March, Boticário Group acquired Vult Cosmética, a Brazilian color cosmetics brand. In June O Boticário entered into licensing according with Millennial Capital, a retail investment and management firm, to build its business in the Middle East, with a branded store set to open sometime this fall in Dubai.
Even more recently, Gisele Bündchen was appointed ambassador for O Boticário Beauty. The supermodel will appear in campaigns starting next month, according to sources.
Last year, Group Boticário launched its fifth business division, Multi B. This unit will distribute brands such as Revlon, Australian Gold, Nuxe, Sinful Colors and Bio-Oil in the Brazilian market.