07.01.21
Oakland, CA
www.clorox.com
Sales: $2.9 billion (estimated) for household and personal care Corporate sales: $6.7 billion
Key Personnel
Benno Dorer, chairman; Linda Rendle, chief executive officer; Kevin Jacobsen, executive vice president and chief financial officer; Kirsten Marriner, executive vice president and chief people officer and corporate affairs officer; Tony Matta, executive vice president and chief growth officer; Eric Reynolds, executive vice president and chief operating officer; Chau Banks, senior vice president and chief information and enterprise analytics officer; Diego Barral, senior vice president and general manager, international division; Troy Datcher, senior vice president and chief customer officer; Denise A. Garner, senior vice president and chief innovation officer; Stacey Grier, senior vice president and chief marketing and strategy officer; Angela Hilt, senior vice president and chief legal officer; Rick McDonald, senior vice president and chief product supply officer
Major Products
Household: Clorox, Formula 409, Liquid Plumr, Pine Sol and Green Works cleaning products; Personal Care: Burt’s Bees, Renew Life digestive help
New Products
Healthcare: Clorox Healthcare Spore Defense Cleaner Disinfectant, Clorox Compostable Wipes, Clorox Concentrated Bleach; Personal Care: PopGrip Lips x Burt’s Bees
Comments: Corporate sales rose 8% in fiscal 2020. Ten percent gains in volume and organic sales were partially offset by unfavorable foreign exchange rates. Sales within the health and wellness business rose 14% to more than $2.7 billion. Household product sales increased just 1% to nearly $1.8 billion. Lifestyle product sales rose 10% to more than $1.1 billion and international sales were up 5% to $1.0 billion.
Clorox paid $100 million for a majority stake in its joint venture in the Kingdom of Saudi Arabia. The business provides a range of cleaning and disinfecting products to Gulf region consumers. Clorox says the JV is consistent with its Ignite strategy, focused on accelerating profitable growth.
The pandemic didn’t slow Clorox’s efforts to boost efficiency. Last year, the cleaning division reduced the total number of SKUs while increasing overall productivity—making 100 million more disinfecting units in FY20 compared to FY19, a 50% increase. Time to market is shrinking, too. Brita water filters, are beyond Happi’s scope, but last year Brita’s marketing team reduced turnaround time for new marketing content 55% by shrinking work into small, iterative learning cycles and pushing down decision-making to employees closest to the information. The result? Time from planning to execution dropped from 16 weeks to seven weeks.
To help its I&I customers succeed during the pandemic, Clorox created a cross-functional team called Out of Home to help large, global companies improve their daily disinfection protocols for the health and well-being of their employees and consumers as they reopen for business. The partnership includes United Airlines, Uber Technologies and AMC Theatres. In another move, Clorox is collaborating with Cleveland Clinic, to help support public health and help people feel safer in public spaces through educational and other initiatives for businesses and industries.
In a CNBC interview earlier this year, Clorox CEO Linda Rendle said people are adopting cleaning as more of a thing around safety and wellness, not just a chore. At the same time, they want more ingredient transparency.
“That’s why we’ve led the industry on being transparent around what’s in our products,” said Rendle. “We’re going to continue that focus to give consumers the information they need and we are looking at ways to make our products more sustainable over time.”
One of those sustainable solutions is a new compostable wipe. Clorox planned to launch it a year ago, but the pandemic delayed plans.
For the nine months, corporate sales soared nearly 17%. For the full year, the company expects sales to grow 10-13%, as demand for cleaning products moderates.
In April, Burt’s Bees presented research at the American Academy of Dermatology’s Virtual Meeting Experience on several topics, including the superiority of bakuchiol to promote expression of certain anti-aging genes versus retinol, and synergistic antioxidant activity of green tea and sacred lotus blend to protect from blue light-induced oxidative stress.
“Research findings demonstrate the effectiveness of Burt’s Bees natural-origin ingredients to support the skin’s moisture barrier and help address signs of aging, including blue light-induced photodamage,” said Hemali Gunt, PhD, head of clinical and scientific affairs.
www.clorox.com
Sales: $2.9 billion (estimated) for household and personal care Corporate sales: $6.7 billion
Key Personnel
Benno Dorer, chairman; Linda Rendle, chief executive officer; Kevin Jacobsen, executive vice president and chief financial officer; Kirsten Marriner, executive vice president and chief people officer and corporate affairs officer; Tony Matta, executive vice president and chief growth officer; Eric Reynolds, executive vice president and chief operating officer; Chau Banks, senior vice president and chief information and enterprise analytics officer; Diego Barral, senior vice president and general manager, international division; Troy Datcher, senior vice president and chief customer officer; Denise A. Garner, senior vice president and chief innovation officer; Stacey Grier, senior vice president and chief marketing and strategy officer; Angela Hilt, senior vice president and chief legal officer; Rick McDonald, senior vice president and chief product supply officer
Major Products
Household: Clorox, Formula 409, Liquid Plumr, Pine Sol and Green Works cleaning products; Personal Care: Burt’s Bees, Renew Life digestive help
New Products
Healthcare: Clorox Healthcare Spore Defense Cleaner Disinfectant, Clorox Compostable Wipes, Clorox Concentrated Bleach; Personal Care: PopGrip Lips x Burt’s Bees
Comments: Corporate sales rose 8% in fiscal 2020. Ten percent gains in volume and organic sales were partially offset by unfavorable foreign exchange rates. Sales within the health and wellness business rose 14% to more than $2.7 billion. Household product sales increased just 1% to nearly $1.8 billion. Lifestyle product sales rose 10% to more than $1.1 billion and international sales were up 5% to $1.0 billion.
Clorox paid $100 million for a majority stake in its joint venture in the Kingdom of Saudi Arabia. The business provides a range of cleaning and disinfecting products to Gulf region consumers. Clorox says the JV is consistent with its Ignite strategy, focused on accelerating profitable growth.
The pandemic didn’t slow Clorox’s efforts to boost efficiency. Last year, the cleaning division reduced the total number of SKUs while increasing overall productivity—making 100 million more disinfecting units in FY20 compared to FY19, a 50% increase. Time to market is shrinking, too. Brita water filters, are beyond Happi’s scope, but last year Brita’s marketing team reduced turnaround time for new marketing content 55% by shrinking work into small, iterative learning cycles and pushing down decision-making to employees closest to the information. The result? Time from planning to execution dropped from 16 weeks to seven weeks.
To help its I&I customers succeed during the pandemic, Clorox created a cross-functional team called Out of Home to help large, global companies improve their daily disinfection protocols for the health and well-being of their employees and consumers as they reopen for business. The partnership includes United Airlines, Uber Technologies and AMC Theatres. In another move, Clorox is collaborating with Cleveland Clinic, to help support public health and help people feel safer in public spaces through educational and other initiatives for businesses and industries.
In a CNBC interview earlier this year, Clorox CEO Linda Rendle said people are adopting cleaning as more of a thing around safety and wellness, not just a chore. At the same time, they want more ingredient transparency.
“That’s why we’ve led the industry on being transparent around what’s in our products,” said Rendle. “We’re going to continue that focus to give consumers the information they need and we are looking at ways to make our products more sustainable over time.”
One of those sustainable solutions is a new compostable wipe. Clorox planned to launch it a year ago, but the pandemic delayed plans.
For the nine months, corporate sales soared nearly 17%. For the full year, the company expects sales to grow 10-13%, as demand for cleaning products moderates.
In April, Burt’s Bees presented research at the American Academy of Dermatology’s Virtual Meeting Experience on several topics, including the superiority of bakuchiol to promote expression of certain anti-aging genes versus retinol, and synergistic antioxidant activity of green tea and sacred lotus blend to protect from blue light-induced oxidative stress.
“Research findings demonstrate the effectiveness of Burt’s Bees natural-origin ingredients to support the skin’s moisture barrier and help address signs of aging, including blue light-induced photodamage,” said Hemali Gunt, PhD, head of clinical and scientific affairs.