07.02.23
Columbus, OH
www.victoriassecret.com
Sales: $1.3 billion
Key Personnel: Martin Waters, chief executive officer; Greg Unis, chief growth officer; Tim Johnson, chief financial and administrative officer; Dein Boyle, chief operating officer; Melinda McAffe, chief human resources officer and chief legal officer; Christine Rupp, chief customer officer
Major Products: Victoria’s Secret fine fragrances and cosmetics, Pink cosmetics
New Products: Coconut Milk & Rose Skincare; Victoria’s Secret—Lip Glow Conditioning Lip Oil, Warm Blush Shine Plumper Extreme Lip Plumper, Bombshell Color Shine Lip Gloss, Passion Color Shine Lip Gloss, Brilliant Color Shine Lip Color, Striking Color Shine Lip Gloss, Dazzling Color Shine Lip Gloss, Glowing Color Shine Lip Gloss, Radiant Color Lip Gloss, Warm Blush Shine Plumper Extreme Lip Plumper; Bare fragrance
Comments: Victoria’s Secret rolled out Coconut Milk & Rose Skincare. The five-item line includes gentle face cleanser, exfoliating face scrub, hydrating gel face mask, luminous face serum and ultra-hydrating face moisturizer. Each product is priced at $25. The vegan skin care line is said to be made with “clean” ingredients like vitamin E for skin barrier strength, niacinamide for improving skin tone, Hawaiian coconut for radiance, rose extract for skin rejuvenation, Moroccan rose for hydration and coconut water for moisturization. In a clinical study of 38 subjects, 81.6% agreed that their complexion looked brighter immediately after use. Moreover, 88.2% agreed that their complexion looked brighter after two weeks of twice daily use.
Last year, Victoria’s Secret Beauty debuted on Amazon.
www.victoriassecret.com
Sales: $1.3 billion
Key Personnel: Martin Waters, chief executive officer; Greg Unis, chief growth officer; Tim Johnson, chief financial and administrative officer; Dein Boyle, chief operating officer; Melinda McAffe, chief human resources officer and chief legal officer; Christine Rupp, chief customer officer
Major Products: Victoria’s Secret fine fragrances and cosmetics, Pink cosmetics
New Products: Coconut Milk & Rose Skincare; Victoria’s Secret—Lip Glow Conditioning Lip Oil, Warm Blush Shine Plumper Extreme Lip Plumper, Bombshell Color Shine Lip Gloss, Passion Color Shine Lip Gloss, Brilliant Color Shine Lip Color, Striking Color Shine Lip Gloss, Dazzling Color Shine Lip Gloss, Glowing Color Shine Lip Gloss, Radiant Color Lip Gloss, Warm Blush Shine Plumper Extreme Lip Plumper; Bare fragrance
Comments: Victoria’s Secret rolled out Coconut Milk & Rose Skincare. The five-item line includes gentle face cleanser, exfoliating face scrub, hydrating gel face mask, luminous face serum and ultra-hydrating face moisturizer. Each product is priced at $25. The vegan skin care line is said to be made with “clean” ingredients like vitamin E for skin barrier strength, niacinamide for improving skin tone, Hawaiian coconut for radiance, rose extract for skin rejuvenation, Moroccan rose for hydration and coconut water for moisturization. In a clinical study of 38 subjects, 81.6% agreed that their complexion looked brighter immediately after use. Moreover, 88.2% agreed that their complexion looked brighter after two weeks of twice daily use.
Last year, Victoria’s Secret Beauty debuted on Amazon.