08.01.23
Brazil
grupoboticario.com.br
Sales: $1.3 billion
Key Personnel: Fernando Modé, chief executive officer, Grupo Boticario; Alexandre Bouza; chief marketing officer; Alessandra Mattos Sekeff, VP-B2B; Sergio Sampaio, VP-operations; Daniel Knopfholtz, VP-technology; Eduardo Javarotto, VP-retail and international; José Luiz Ronchetti; VP-B2C; Miguel Krigsner, founder
Major Products: O Boticário, Eduroa, Quem Disse Berenice? Beautybox, Vult, OUi. The company also has retail platforms and brands like Beleza NA Web, Multi, Mooz, Dr. Jones (acquisition)
New Products: Dr. Jones male grooming collection (acquisition)
Comments: Grupo Boticário has more than a half dozen brands in its beauty stable. According to the company’s website: “We are a seven-brand group, which are present in 15 countries, with e-commerce and millions of resellers.”
The newest Grupo Boticário brand is Dr. Jones. Grupo Boticário acquired the Brazilian male grooming brand for an undisclosed sum back in October 2022.
According to Fernando Modé, chief executive officer of Grupo Boticário, the acquisition of Dr. Jones consolidates a series of strategic transactions completed over the past few years focusing on accelerating its digitalization program and expanding its brand portfolio.
“With Dr. Jones, we are strengthening our presence in the male beauty segment, a booming market with strong growth potential,” said Modé in a media statement.
Dr. Jones, founed in 2013 by André Popoutchi and Guilherme Campas, will continue to be sold via the brand’s DTC online store. However, Boticário says it has a medium-term goal to expand the Dr. Jones consumer base via Grupo Boticário’s other sales channels.
grupoboticario.com.br
Sales: $1.3 billion
Key Personnel: Fernando Modé, chief executive officer, Grupo Boticario; Alexandre Bouza; chief marketing officer; Alessandra Mattos Sekeff, VP-B2B; Sergio Sampaio, VP-operations; Daniel Knopfholtz, VP-technology; Eduardo Javarotto, VP-retail and international; José Luiz Ronchetti; VP-B2C; Miguel Krigsner, founder
Major Products: O Boticário, Eduroa, Quem Disse Berenice? Beautybox, Vult, OUi. The company also has retail platforms and brands like Beleza NA Web, Multi, Mooz, Dr. Jones (acquisition)
New Products: Dr. Jones male grooming collection (acquisition)
Comments: Grupo Boticário has more than a half dozen brands in its beauty stable. According to the company’s website: “We are a seven-brand group, which are present in 15 countries, with e-commerce and millions of resellers.”
The newest Grupo Boticário brand is Dr. Jones. Grupo Boticário acquired the Brazilian male grooming brand for an undisclosed sum back in October 2022.
According to Fernando Modé, chief executive officer of Grupo Boticário, the acquisition of Dr. Jones consolidates a series of strategic transactions completed over the past few years focusing on accelerating its digitalization program and expanding its brand portfolio.
“With Dr. Jones, we are strengthening our presence in the male beauty segment, a booming market with strong growth potential,” said Modé in a media statement.
Dr. Jones, founed in 2013 by André Popoutchi and Guilherme Campas, will continue to be sold via the brand’s DTC online store. However, Boticário says it has a medium-term goal to expand the Dr. Jones consumer base via Grupo Boticário’s other sales channels.