|Rita Hazan Root Concealer Revealed.|
So, what’s the product’s secret? “The key ingredients are natural pigments like titanium oxide, iron oxide and mica,” Hazan tells Happi. “These are all natural colors. I’ve created my shades with them and a silicone to ensure it dries shiny and not dull.”
Root Concealer is currently available exclusively online at Sephora.com in four shades: Dark Brown/Black, Light Brown, Blonde and Red for $24 each. It will be available in Sephora stores nationwide beginning May 24. Other products for color-treated hair are “in the works,” according to Hazan.