08.05.13
Editor: Nice article (50 Years of Soap, Happi, June 2013, p. 54), but I am surprised you completely missed the greatest category addition since 1998—instant foaming hand soap.
The article referred to liquid soap but completely omitted the introduction, growth and success of instant foaming hand soap (which) is clearly separate and different from “Liquid hand soap.”
It holds the majority share of commercial (public bathroom) soaps today and for sure a solid presence in the consumer market.
Robert F. Brands
President – Americas
Lindal Group
Coral Springs, FL
Past CEO, Airspray NV
Emails to the editor are always welcome. To comment on anything that appears in Happi or on Happi.com, send an email to Tom Branna, tbranna@rodmanmedia.com.
The article referred to liquid soap but completely omitted the introduction, growth and success of instant foaming hand soap (which) is clearly separate and different from “Liquid hand soap.”
It holds the majority share of commercial (public bathroom) soaps today and for sure a solid presence in the consumer market.
Robert F. Brands
President – Americas
Lindal Group
Coral Springs, FL
Past CEO, Airspray NV
Emails to the editor are always welcome. To comment on anything that appears in Happi or on Happi.com, send an email to Tom Branna, tbranna@rodmanmedia.com.