09.04.13
Gillette Prestobarba/Blue is the latest P&G brand to join the CPG giant’s lineup of billion-dollar brands, surpassing $1 billion in sales globally. Marketed in Latin America, Eastern Europe, the Middle East and Asia, Prestobarba/Blue was first launched in 1974 as a safer, better performing disposable razor than old-fashioned razors. Today, 250 million men around the world use Prestobarba/Blue.