10.02.14
Maybelline New York was the official makeup partner of MADE Fashion Week, providing creative direction, backstage artistry and products for more than 10 MADE designers, including Public School, Cushnie Et Ochs, Ostwald Helgason, Olivier Saillard, Kitsune, Jonathan Simkhai, Maria Ke Fisherman, Peter Som, Chris Gelinas, Zana Bayne and Baja East.
In addition, the MADE for Maybelline Film Project, an innovative video incubator that will enhance the platform of MADE Fashion Week’s support of emerging creative talent, was rolled out. The incubator enlisted the vision of eight vanguard filmmakers who used mixed-media techniques to create an experimental 30-second video inspired by the Maybelline New York-driven makeup trends found only at MADE Fashion Week.
During the MADE for Maybelline Film Project event, a panel of judges awarded the creator of the most dynamic and engaging 30-second video with a fiscal donation and opportunity to work on a larger film project at MADE Fashion Week in February 2015.
“Maybelline’s involvement in fashion and commitment to creativity grow stronger with each season,” insisted David Greenberg, president of Maybelline New York-Garnier-Essie. “As the fashion landscape continues to evolve, we need to ebb and flow with it, finding new and interesting ways to support our trend platform and the artistic communities that contribute to it. Partnering with MADE Fashion Week allows us to tap into a new generation of talent through meaningful backstage collaborations and thought-provoking content projects. These efforts showcase the Maybelline New York brand in an exciting new light.”
In addition, the MADE for Maybelline Film Project, an innovative video incubator that will enhance the platform of MADE Fashion Week’s support of emerging creative talent, was rolled out. The incubator enlisted the vision of eight vanguard filmmakers who used mixed-media techniques to create an experimental 30-second video inspired by the Maybelline New York-driven makeup trends found only at MADE Fashion Week.
During the MADE for Maybelline Film Project event, a panel of judges awarded the creator of the most dynamic and engaging 30-second video with a fiscal donation and opportunity to work on a larger film project at MADE Fashion Week in February 2015.
“Maybelline’s involvement in fashion and commitment to creativity grow stronger with each season,” insisted David Greenberg, president of Maybelline New York-Garnier-Essie. “As the fashion landscape continues to evolve, we need to ebb and flow with it, finding new and interesting ways to support our trend platform and the artistic communities that contribute to it. Partnering with MADE Fashion Week allows us to tap into a new generation of talent through meaningful backstage collaborations and thought-provoking content projects. These efforts showcase the Maybelline New York brand in an exciting new light.”