01.06.15
Estée Lauder: appointed Patricia Lopez to senior vice president, general manager, Estée Lauder and Aerin Beauty, North America.
She will begin her new position on Jan. 12 and report to Jane Hertzmark Hudis, global brand president, Estée Lauder and Thia Breen, group president, North America, The Estée Lauder Companies, Inc. Most recently, Lopez was chief marketing officer at Avon Products, Inc. where she was one of the top five executives. In that role, she drove Avon’s strategic direction and managed the company’s $10 billion global marketing and R&D with a focus on image, quality and innovation.
Prior to joining Avon, Lopez spent 25 years with Procter & Gamble Company, holding leadership positions in diverse consumer goods categories, rapidly advancing her career to become the vice president/general manager for Eastern Europe, among P&G’s top five largest markets.
In her role at Estée Lauder, Lopez will be responsible for the flagship brand of the company in North America—overseeing strategy, retail channels, the growth of online, locally relevant programs and media strategies. She will also nurture and develop Aerin Beauty as it grows its luxury fragrance and beauty business.
She will begin her new position on Jan. 12 and report to Jane Hertzmark Hudis, global brand president, Estée Lauder and Thia Breen, group president, North America, The Estée Lauder Companies, Inc. Most recently, Lopez was chief marketing officer at Avon Products, Inc. where she was one of the top five executives. In that role, she drove Avon’s strategic direction and managed the company’s $10 billion global marketing and R&D with a focus on image, quality and innovation.
Prior to joining Avon, Lopez spent 25 years with Procter & Gamble Company, holding leadership positions in diverse consumer goods categories, rapidly advancing her career to become the vice president/general manager for Eastern Europe, among P&G’s top five largest markets.
In her role at Estée Lauder, Lopez will be responsible for the flagship brand of the company in North America—overseeing strategy, retail channels, the growth of online, locally relevant programs and media strategies. She will also nurture and develop Aerin Beauty as it grows its luxury fragrance and beauty business.