07.01.15
N.Y.C. New York Color has launched the “Developed with New York Makeup Artists” initiative, a program that supports the brand’s mission to deliver professional, innovative, yet budget-friendly go-to beauty essentials that have been developed with the expertise of trendy, young New York City-based fashion makeup artists.
“We are thrilled to introduce this program, as it inspires confidence in New York Color’s truly efficacious and dependable products,” said Maylis Joppé, NYC New York Color global marketing vice president. “The results of this initiative reinforce New York Color’s reputation as a credible, cool and trendy makeup brand at an unbeatable price. We are proud that experienced, hands-on New York makeup artists weighed in on the development of our products to help empower the results that we deliver to women.”
The program kicked off with New York Color inviting an eclectic group of youthful, fashion-forward professional makeup artists to evaluate New York Color products on themselves and a group of models. They were then asked to provide constructive and professional feedback on the products’ level of expert quality. The testing process was managed by the Coty Testing Institute.
“We are thrilled to introduce this program, as it inspires confidence in New York Color’s truly efficacious and dependable products,” said Maylis Joppé, NYC New York Color global marketing vice president. “The results of this initiative reinforce New York Color’s reputation as a credible, cool and trendy makeup brand at an unbeatable price. We are proud that experienced, hands-on New York makeup artists weighed in on the development of our products to help empower the results that we deliver to women.”
The program kicked off with New York Color inviting an eclectic group of youthful, fashion-forward professional makeup artists to evaluate New York Color products on themselves and a group of models. They were then asked to provide constructive and professional feedback on the products’ level of expert quality. The testing process was managed by the Coty Testing Institute.