07.01.15
By offering a helpful grooming content, a chance to win new prizes and perks, the new Gillette Shave Club for men offers an enhanced subscription shopping experience for consumers, according to the P&G brand.
The new club, which builds on Gillette’s original subscription service, is open to subscribers or nonsubscribers who want to receive Gillette benefits like deals and coupons, exclusive access to some of Gillette’s most exciting campaigns, including sports and entertainment partnerships and celebrities, as well as helpful grooming and style content, according to the P&G brand.
Those who signed up for the Gillette Shave Club free membership before June 10 were eligible for a chance to win an all-expense paid trip to the MLB All-Star weekend July 12-14 in Cincinnati, including tickets to the All-Star Game and the Home Run Derby.
“At Gillette, we think guys deserve a great shave at a great value, and they shouldn’t short-change themselves when it comes to the quality of their shave,” said Charlie Pierce, group president, global grooming. “We also want it to be as convenient as possible for guys to shop Gillette. With our Gillette Shave Club, guys can continue to get Gillette’s best blades delivered directly to their door through Gillette.com or one of our various retail partners – and they can save money versus other subscription plans. Now, they can also join our community where they can receive rewards that other shave clubs may not offer.”
The new club, which builds on Gillette’s original subscription service, is open to subscribers or nonsubscribers who want to receive Gillette benefits like deals and coupons, exclusive access to some of Gillette’s most exciting campaigns, including sports and entertainment partnerships and celebrities, as well as helpful grooming and style content, according to the P&G brand.
Those who signed up for the Gillette Shave Club free membership before June 10 were eligible for a chance to win an all-expense paid trip to the MLB All-Star weekend July 12-14 in Cincinnati, including tickets to the All-Star Game and the Home Run Derby.
“At Gillette, we think guys deserve a great shave at a great value, and they shouldn’t short-change themselves when it comes to the quality of their shave,” said Charlie Pierce, group president, global grooming. “We also want it to be as convenient as possible for guys to shop Gillette. With our Gillette Shave Club, guys can continue to get Gillette’s best blades delivered directly to their door through Gillette.com or one of our various retail partners – and they can save money versus other subscription plans. Now, they can also join our community where they can receive rewards that other shave clubs may not offer.”