08.03.15
FRANCE: AmorePacific Corporation and Parfums Christian Dior have signed a MOU in which AmorePacific will offer its “cushion” technology to Parfums Christian Dior.
The two global cosmetics companies said they expect that this newfound strategic partnership will bring a plethora of innovative beauty experiences to the broader customer base around the world, and help both companies to further strengthen their growth trajectory in the global cosmetics market.
“This agreement holds great significance in that our ‘cushion’ technology is appreciated by one of the world’s most respected luxury brand companies and a powerhouse in the global beauty industry,” said Sang-Bae Shim, president of AmorePacific Corporation, adding that AmorePacific will continue to invest in developing cutting-edge modern technologies such as the ‘Cushion’ to create our vision of ‘New Beauty.’”
Since the launch of the IOPE AirCushion in 2008, AmorePacific Group has introduced cushion products under 13 different in-house brands. AmorePacific has submitted 143 patent applications and currently holds 14 patents registered in South Korea and abroad.
The two global cosmetics companies said they expect that this newfound strategic partnership will bring a plethora of innovative beauty experiences to the broader customer base around the world, and help both companies to further strengthen their growth trajectory in the global cosmetics market.
“This agreement holds great significance in that our ‘cushion’ technology is appreciated by one of the world’s most respected luxury brand companies and a powerhouse in the global beauty industry,” said Sang-Bae Shim, president of AmorePacific Corporation, adding that AmorePacific will continue to invest in developing cutting-edge modern technologies such as the ‘Cushion’ to create our vision of ‘New Beauty.’”
Since the launch of the IOPE AirCushion in 2008, AmorePacific Group has introduced cushion products under 13 different in-house brands. AmorePacific has submitted 143 patent applications and currently holds 14 patents registered in South Korea and abroad.