11.02.15
Lancôme is expanding its commitment to St. Jude with the Moments of Happiness campaign, which includes regional in-store events with celebrity makeup artist Mickey Williams, an interactive social media “hand heart” campaign and nationwide fundraising efforts that will benefit St. Jude throughout the year.
“Our work with St. Jude began in 2010, and every year, it’s becoming bigger and bigger, and better and better,” said Xavier Vey, president of Lancôme USA. “It’s a very important partnership for Lancôme. It was rooted in a strong, shared belief in research and innovation that can transform lives. But that was just the beginning. For these families facing difficult times, we bring a slight moment of happiness. And that’s fundamental for Lancôme, because the brand is all about bringing happiness beyond beauty. We like to say that at Lancôme, you come to a counter to look more beautiful, but you leave happier.”
“Our work with St. Jude began in 2010, and every year, it’s becoming bigger and bigger, and better and better,” said Xavier Vey, president of Lancôme USA. “It’s a very important partnership for Lancôme. It was rooted in a strong, shared belief in research and innovation that can transform lives. But that was just the beginning. For these families facing difficult times, we bring a slight moment of happiness. And that’s fundamental for Lancôme, because the brand is all about bringing happiness beyond beauty. We like to say that at Lancôme, you come to a counter to look more beautiful, but you leave happier.”