07.01.16
Beiersdorf says it continued its growth path in the first quarter of 2016. Group sales increased 2.4% to €1.673 billion ($1.89 billion).
The consumer business segment recorded organic sales growth of 3.6% in the first three months of the year based on a good performance in Europe. Sales in the Americas did not match the prior-year strong figure, the firm said, while the healthy growth seen in the previous year continued in the Africa/Asia/Australia region.
In many markets, the consumer business segment strengthened its position and gained market share Nivea sales rose by 4.3%, while Eucerin (pictured at right) achieved sales growth of 1.2%. La Prairie increased sales by 6.9%, the company said.
Organic sales in the Americas region fell 1.2%, noted Beiersdorf. While sales in North America declined 4.3% on the strong prior-year quarter, Latin America recorded sales growth of 1.3%. Good growth rates were produced in Brazil and Mexico. In contrast, sales declined in Argentina. Organic sales rose 7.3% in the Africa/Asia/Australia region. Nominal sales increased 1.8%. Japan, Thailand, and Australia made particular contributions to this positive sales performance.
“Beiersdorf remains on track. The consumer business segment continued on its profitable growth path, while weaker demand in the electronics business in Asia has led to a decline in sales at Tesa,” observed Stefan F. Heidenreich, CEO of Beiersdorf AG.
“Our business strategy in consumer has proven itself in a market environment defined by high volatility and considerably intensified competition. The continued upward trend in the first quarter shows how strong our brands and innovations have become. In many markets, we have increased both our sales and market share. This makes us confident about our business performance in the coming months,” he continued.
The consumer business segment recorded organic sales growth of 3.6% in the first three months of the year based on a good performance in Europe. Sales in the Americas did not match the prior-year strong figure, the firm said, while the healthy growth seen in the previous year continued in the Africa/Asia/Australia region.
In many markets, the consumer business segment strengthened its position and gained market share Nivea sales rose by 4.3%, while Eucerin (pictured at right) achieved sales growth of 1.2%. La Prairie increased sales by 6.9%, the company said.
Organic sales in the Americas region fell 1.2%, noted Beiersdorf. While sales in North America declined 4.3% on the strong prior-year quarter, Latin America recorded sales growth of 1.3%. Good growth rates were produced in Brazil and Mexico. In contrast, sales declined in Argentina. Organic sales rose 7.3% in the Africa/Asia/Australia region. Nominal sales increased 1.8%. Japan, Thailand, and Australia made particular contributions to this positive sales performance.
“Beiersdorf remains on track. The consumer business segment continued on its profitable growth path, while weaker demand in the electronics business in Asia has led to a decline in sales at Tesa,” observed Stefan F. Heidenreich, CEO of Beiersdorf AG.
“Our business strategy in consumer has proven itself in a market environment defined by high volatility and considerably intensified competition. The continued upward trend in the first quarter shows how strong our brands and innovations have become. In many markets, we have increased both our sales and market share. This makes us confident about our business performance in the coming months,” he continued.