09.03.18
Kiehl’s Since 1851 and amfAR concluded their ninth annual Kiehl’s LifeRide for amfAR charity motorcycle ride. This year’s charity ride blanketed Southern California over five days, and rallied the public at eight stores along the route.
Chris Salgardo, Kiehl’s brand ambassador and Kevin Robert Frost, CEO, amfAR, rode from Los Angeles to San Diego, with Gilles Marini of “Days of Our Lives,” tattoo artist Luke Wessman, men’s style influencer Blake Scott, and music photographer Travis Shinn.
During the ride, CycleBar offered Kiehl’s LifeRide for amfAR classes in select studios nationwide, with Kiehl’s making a contribution for riders who signed up.
All told, Kiehl’s was set to donate a total of $150,000 to amfAR through this year’s events and activities.
Since 2010, Kiehl’s LifeRide for amfAR has ridden more than 12,000 miles and raised more than $1.9 million, funding 10 cure-related research projects.
Chris Salgardo, Kiehl’s brand ambassador and Kevin Robert Frost, CEO, amfAR, rode from Los Angeles to San Diego, with Gilles Marini of “Days of Our Lives,” tattoo artist Luke Wessman, men’s style influencer Blake Scott, and music photographer Travis Shinn.
During the ride, CycleBar offered Kiehl’s LifeRide for amfAR classes in select studios nationwide, with Kiehl’s making a contribution for riders who signed up.
All told, Kiehl’s was set to donate a total of $150,000 to amfAR through this year’s events and activities.
Since 2010, Kiehl’s LifeRide for amfAR has ridden more than 12,000 miles and raised more than $1.9 million, funding 10 cure-related research projects.