09.02.19
True beauty is timeless, which may be why StriVectin selected 1970s supermodel Lauren Hutton as its global brand ambassador, the first celebrity face for the company. The announcement coincided with the relaunch of SD Advanced Plus Intensive Moisturizing Concentrate for Wrinkles & Stretch Mark—StriVectin’s first product, which reportedly kick started the cosmeceutical category in 2002 with its “Better than Botox?” campaign. The media campaign, which breaks this month in magazines and online, features Hutton with her goddaughter, Nina Clemente and the message “Hold on to your collagen. At every age.”