Dr. Squatch Puts the Ball in the Court of Below-the-Belt Men’s Hygiene with New Line

With the male personal care market estimated to be worth around $115 billion by 2028, men’s grooming is booming. But, per research by men’s personal care brand Dr. Squatch, men are foregoing a “down-there” routine while suffering from below-the-belt concerns such as hygiene (81%), sweating (73%) and odor (70%). In fact, a mere 33% are currently using some kind of private hygiene product.

Dr. Squatch, whose logo is the Pacific Northwest’s emblematic Sasquatch, has just released a new men’s private hygiene line to equip men with the proper tools for proper grooming.

Introducing the Ball Care line. The line includes the Groin Guardian Trimmer, Ball Barrier Dry Lotion and Beast Wipes – amid the stickiest season.