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Co-created with World Champion Swimmer Tas Pagonis, the kit has QR codes for audio recordings describing products and application tips.
August 5, 2024
By: Christine Esposito
Editor-in-Chief
ELF and world champion blind swimmer Anastasia “Tas” Pagonis have created a new bundle designed to make beauty products more accessible for the blind and low-vision community.
Launching today, the Beauty For Every Eye bundle is a limited-edition kit that features ELF products that have a scannable QR code that links to an audio recording by Pagonis describing the product, including finish and application tips.
“Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as steppingstones. She redefines limitless,” said Kory Marchisotto, CMO. “We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”
ELF says it will continue to work with Pagonis to develop more adaptive tools and products.
Pagonis’ alliance with ELF started June 2023.
Marketing alliances between women’s sports and athletes are growing quickly. Get up to speed in this online exclusive.
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