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Collaboration brings the brand's botanically based skincare and cosmetics products to the Chinese market.
August 10, 2024
By: Lianna Albrizio
Associate Editor
Chantecaille, a global luxury skincare and cosmetics brand has expanded its distribution with Tmall, one of China’s leading e-commerce platforms.
The collaboration marks a significant milestone in Chantecaille’s mission to bring botanically inspired beauty products to a broader audience, solidifying its presence in the Chinese market, officials said. To expand the reach and connect with Chinese consumer, Chantecaille will host a pop-up experience in Shanghai’s landmark Xintiandi, the “Maison Chantecaille” to immerse consumers in its “beauty with impact” ethos.
“We believe there are consumers across China who have appetite for luxuriously clean beauty, which is what makes Chantecaille so unique,” said Emily Coleman, CEO of Chantecaille. “Under our ‘Beauty with Impact’ ethos, they will have greater access to our high-performance botanically powered skincare and makeup formulations which remain cruelty-free and vegan-friendly. Tmall is the perfect partner to help us reach those new consumers, not only from a reach perspective, but because they are also dedicated to quality and customer satisfaction.”
Chantecaille says it’s committed to sustainable practices and the use of naturally derived ingredients with proven results that are supported by third-party testing. Founded by Sylvie Chantecaille, the brand says it has consistently prioritized the creation of products that blend scientific advancements with the power of nature.
Following its acquisition by Beiersdorf in February 2022, the brand is accelerating its global reach through several market expansions.
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